How popular isNova Craft in search?
In August 2026, there were an estimated 8.1K branded searches for Nova Craft worldwide which is up 22.7% over the last 11 months. Nova Craft holds 0.39% estimated Share of Search among canoe brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which canoe brands compete with Nova Craft?
Share of Search by month for Old Town, Pelican, Nova Craft. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Mad River | Nova Craft | Wenonah | Esquif |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 54.2% | 0.36% | 0.36% | 0.29% | 0.2% |
| Nov 2025 | 35.1% | 63.7% | 0.34% | 0.28% | 0.28% | 0.28% |
| Dec 2025 | 35% | 63.5% | 0.63% | 0.28% | 0.23% | 0.34% |
| Jan 2026 | 39.5% | 58.7% | 0.87% | 0.39% | 0.26% | 0.32% |
| Feb 2026 | 39.7% | 58.9% | 0.58% | 0.32% | 0.26% | 0.26% |
| Mar 2026 | 44.6% | 54.1% | 0.36% | 0.36% | 0.29% | 0.29% |
| Apr 2026 | 54.1% | 44.6% | 0.36% | 0.36% | 0.29% | 0.29% |
| May 2026 | 58.8% | 39.6% | 0.39% | 0.48% | 0.39% | 0.32% |
| Jun 2026 | 68% | 30.7% | 0.37% | 0.37% | 0.3% | 0.3% |
| Jul 2026 | 67.9% | 30.6% | 0.45% | 0.45% | 0.3% | 0.24% |
| Aug 2026 | 72.2% | 26.5% | 0.39% | 0.39% | 0.32% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.2% | 1.5M | +23% | +4.2 points | |
| 2, held 2nd | 26.5% | 550K | 0% | -4.2 points | |
| 3, held 3rd | 0.39% | 8.1K | 0% | -0.1 points | |
| 4, held 4th | 0.39% | 8.1K | 0% | -0.1 points | |
| 5, held 5th | 0.32% | 6.6K | +22.2% | 0 points | |
| 6, held 6th | 0.26% | 5.4K | +22.7% | 0 points |
1.Old Town
72.2%
Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.
2.
Pelican26.5%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -4.2 points.
0.39%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.39%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Wenonah0.32%
Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
Esquif
0.26%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.
Compare search popularity between Nova Craft and its closest rivals
How has branded search demand for Nova Craft changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nova Craft worldwide rose from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Nova Craft’s estimated Share of Search among canoe brands worldwide held steady, from 0.36% to 0.39%.
How did search popularity change for canoe brands worldwide in August 2026?
6 changes
In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.
In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.
Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.
Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.
How is Nova Craft measured?
Brandwave collects information about searches that people make online using Nova Craft’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nova craft
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Is Nova Craft your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.