Brandwave

How popular isWenonah in search?

In August 2026, there were an estimated 6.6K branded searches for Wenonah worldwide which is up 22.2% over the last 11 months. Wenonah holds 0.32% estimated Share of Search among canoe brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Old Town72.2%
  2. Pelican26.5%
  3. Mad River0.39%
  4. Nova Craft0.39%
  5. Wenonah0.32%
  6. Esquif0.26%
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Which canoe brands compete with Wenonah?

Wenonah against canoe brands worldwide, by month

Share of Search by month for Old Town, Pelican, Wenonah. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownPelicanMad RiverNova CraftWenonahEsquif
Oct 202544.6%54.2%0.36%0.36%0.29%0.2%
Nov 202535.1%63.7%0.34%0.28%0.28%0.28%
Dec 202535%63.5%0.63%0.28%0.23%0.34%
Jan 202639.5%58.7%0.87%0.39%0.26%0.32%
Feb 202639.7%58.9%0.58%0.32%0.26%0.26%
Mar 202644.6%54.1%0.36%0.36%0.29%0.29%
Apr 202654.1%44.6%0.36%0.36%0.29%0.29%
May 202658.8%39.6%0.39%0.48%0.39%0.32%
Jun 202668%30.7%0.37%0.37%0.3%0.3%
Jul 202667.9%30.6%0.45%0.45%0.3%0.24%
Aug 202672.2%26.5%0.39%0.39%0.32%0.26%
Sep 2026——————

  1. 1.Old Town

    72.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.

  2. 2.Pelican

    26.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Mad River

    0.39%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nova Craft

    0.39%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Wenonah

    0.32%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Esquif

    0.26%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Wenonah and its closest rivals

How has branded search demand for Wenonah changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wenonah worldwide rose from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, Wenonah’s estimated Share of Search among canoe brands worldwide held steady, from 0.29% to 0.32%.

How did search popularity change for canoe brands worldwide in August 2026?

  1. In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.

  2. In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.

  3. Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How is Wenonah measured?

Brandwave collects information about searches that people make online using Wenonah’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wenonah

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How the Brand Demand Index is measured

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