Brandwave

How popular isPelican Kayaks in search?

In September 2026, there were an estimated 23.2K branded searches for Pelican Kayaks worldwide which is up 22.2% over the last 12 months. Pelican Kayaks holds 2.9% estimated Share of Search among canoe brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nova Craft23.8%
  2. Old Town23.8%
  3. Mad River19.4%
  4. Wenonah19.4%
  5. Esquif10.6%
  6. Pelican Kayaks2.9%
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Which canoe brands compete with Pelican Kayaks?

Pelican Kayaks against canoe brands worldwide, by month

Share of Search by month for Nova Craft, Old Town, Mad River, Wenonah, Esquif, Pelican Kayaks. The figures are in the table below the chart.

View monthly share of search table
MonthNova CraftOld TownMad RiverWenonahEsquifPelican Kayaks
Oct 202516%24%24%19.7%13.1%3.2%
Nov 202513.3%19.9%24.3%19.9%19.9%2.7%
Dec 202512.7%19%34.9%12.7%19%1.7%
Jan 202610.1%18.6%41.7%12.4%15.2%2%
Feb 202612.1%22.2%33.2%14.8%14.8%3%
Mar 202611.2%30.7%20.5%16.8%16.8%4%
Apr 202610.4%34.9%19%15.6%15.6%4.6%
May 202611.1%37.3%16.6%16.6%13.6%4.8%
Jun 20269.5%39.3%17.5%14.3%14.3%5%
Jul 20269.2%37.8%20.7%13.8%11.2%7.4%
Aug 202611.4%31.4%21%17.1%14%4.9%
Sep 202623.8%23.8%19.4%19.4%10.6%2.9%
  1. 1.Nova Craft

    23.8%

    Moved from 5th to 1st. 8.1K estimated branded searches, +84.1% vs prior month. Share +12.4 points.

  2. 2.Old Town

    23.8%

    Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -7.6 points.

  3. 3.Mad River

    19.4%

    Moved from 2nd to 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  4. 4.Wenonah

    19.4%

    Moved from 3rd to 4th. 6.6K estimated branded searches, 0% vs prior month. Share +2.3 points.

  5. 5.Esquif

    10.6%

    Moved from 4th to 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -3.4 points.

  6. Held 6th. 1K estimated branded searches, -47.4% vs prior month. Share -2 points.

Compare search popularity between Pelican Kayaks and its closest rivals

How has branded search demand for Pelican Kayaks changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Pelican Kayaks worldwide rose from 19K to 23.2K.
  • Across the 12 months ending September 2026, Pelican Kayaks’ estimated Share of Search among canoe brands worldwide peaked at 7.4% in July 2026 and was lowest at 1.7% in December 2025.

How did search popularity change for canoe brands worldwide in September 2026?

  1. In September 2026, Nova Craft overtook Old Town and 3 others to become the leader among canoe brands worldwide, with 23.8% estimated Share of Search.

  2. In September 2026, Wenonah gained estimated Share of Search among canoe brands worldwide, from 17.1% to 19.4%.

  3. In September 2026, Old Town lost estimated Share of Search among canoe brands worldwide, from 31.4% to 23.8%.

  4. In September 2026, Esquif lost estimated Share of Search among canoe brands worldwide, from 14% to 10.6%.

  5. In September 2026, Pelican Kayaks lost estimated Share of Search among canoe brands worldwide, from 4.9% to 2.9%.

  6. In September 2026, Mad River lost estimated Share of Search among canoe brands worldwide, from 21% to 19.4%.

Where does Pelican Kayaks compete?

Pelican Kayaks is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kayak brands2nd of 612.6%Show ranking
Canoe brands6th of 62.9%Shown above

How is Pelican Kayaks measured?

Brandwave collects information about searches that people make online using Pelican Kayaks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pelican canoe
  • pelican kayak

How the Brand Demand Index is measured

Who owns Pelican Kayaks?

Pelican Kayaks is owned by Pelican International. Brandwave does not track any other brands owned by Pelican International.

Do you work for Pelican Kayaks? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Pelican Kayaks your brand?

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