How popular isPelican Kayaks in search?
In September 2026, there were an estimated 23.2K branded searches for Pelican Kayaks worldwide which is up 22.2% over the last 12 months. Pelican Kayaks holds 2.9% estimated Share of Search among canoe brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nova Craft23.8%- Old Town23.8%
Mad River19.4%
Wenonah19.4%Esquif10.6%
Pelican Kayaks2.9%
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Which canoe brands compete with Pelican Kayaks?
Share of Search by month for Nova Craft, Old Town, Mad River, Wenonah, Esquif, Pelican Kayaks. The figures are in the table below the chart.
View monthly share of search table
| Month | Nova Craft | Old Town | Mad River | Wenonah | Esquif | Pelican Kayaks |
|---|---|---|---|---|---|---|
| Oct 2025 | 16% | 24% | 24% | 19.7% | 13.1% | 3.2% |
| Nov 2025 | 13.3% | 19.9% | 24.3% | 19.9% | 19.9% | 2.7% |
| Dec 2025 | 12.7% | 19% | 34.9% | 12.7% | 19% | 1.7% |
| Jan 2026 | 10.1% | 18.6% | 41.7% | 12.4% | 15.2% | 2% |
| Feb 2026 | 12.1% | 22.2% | 33.2% | 14.8% | 14.8% | 3% |
| Mar 2026 | 11.2% | 30.7% | 20.5% | 16.8% | 16.8% | 4% |
| Apr 2026 | 10.4% | 34.9% | 19% | 15.6% | 15.6% | 4.6% |
| May 2026 | 11.1% | 37.3% | 16.6% | 16.6% | 13.6% | 4.8% |
| Jun 2026 | 9.5% | 39.3% | 17.5% | 14.3% | 14.3% | 5% |
| Jul 2026 | 9.2% | 37.8% | 20.7% | 13.8% | 11.2% | 7.4% |
| Aug 2026 | 11.4% | 31.4% | 21% | 17.1% | 14% | 4.9% |
| Sep 2026 | 23.8% | 23.8% | 19.4% | 19.4% | 10.6% | 2.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 5th to 1st | 23.8% | 8.1K | +84.1% | +12.4 pointsmoved from 5th to 1st | |
| 2, moved from 1st to 2nd | 23.8% | 8.1K | -33.1% | -7.6 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 19.4% | 6.6K | -18.5% | -1.6 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 19.4% | 6.6K | 0% | +2.3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 10.6% | 3.6K | -33.3% | -3.4 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.9% | 1K | -47.4% | -2 points |
23.8%
Moved from 5th to 1st. 8.1K estimated branded searches, +84.1% vs prior month. Share +12.4 points.
2.Old Town
23.8%
Moved from 1st to 2nd. 8.1K estimated branded searches, -33.1% vs prior month. Share -7.6 points.
19.4%
Moved from 2nd to 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
4.
Wenonah19.4%
Moved from 3rd to 4th. 6.6K estimated branded searches, 0% vs prior month. Share +2.3 points.
5.
Esquif
10.6%
Moved from 4th to 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -3.4 points.
2.9%
Held 6th. 1K estimated branded searches, -47.4% vs prior month. Share -2 points.
Compare search popularity between Pelican Kayaks and its closest rivals

Pelican Kayaks vs Nova Craft: compare search popularity
Pelican Kayaks vs Old Town: compare search popularity
Pelican Kayaks vs Mad River: compare search popularity
Pelican Kayaks vs Wenonah: compare search popularity
Pelican Kayaks vs Esquif: compare search popularity
- Compare Pelican Kayaks with any brand
How has branded search demand for Pelican Kayaks changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pelican Kayaks worldwide rose from 19K to 23.2K.
- Across the 12 months ending September 2026, Pelican Kayaks’ estimated Share of Search among canoe brands worldwide peaked at 7.4% in July 2026 and was lowest at 1.7% in December 2025.
How did search popularity change for canoe brands worldwide in September 2026?
6 changes

In September 2026, Nova Craft overtook Old Town and 3 others to become the leader among canoe brands worldwide, with 23.8% estimated Share of Search.

In September 2026, Wenonah gained estimated Share of Search among canoe brands worldwide, from 17.1% to 19.4%.
In September 2026, Old Town lost estimated Share of Search among canoe brands worldwide, from 31.4% to 23.8%.
In September 2026, Esquif lost estimated Share of Search among canoe brands worldwide, from 14% to 10.6%.

In September 2026, Pelican Kayaks lost estimated Share of Search among canoe brands worldwide, from 4.9% to 2.9%.

In September 2026, Mad River lost estimated Share of Search among canoe brands worldwide, from 21% to 19.4%.
Where does Pelican Kayaks compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Kayak brands | 2nd of 6 | 12.6% | Show ranking |
| Canoe brands | 6th of 6 | 2.9% | Shown above |
How is Pelican Kayaks measured?
Brandwave collects information about searches that people make online using Pelican Kayaks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- pelican canoe
- pelican kayak
Who owns Pelican Kayaks?
Pelican Kayaks is owned by Pelican International. Brandwave does not track any other brands owned by Pelican International.
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Is Pelican Kayaks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.