Nova Craft vs Pelican Kayaks:Which is searched more?
In September 2026, Nova Craft had more branded searches than Pelican Kayaks among canoe brands worldwide. Nova Craft was estimated to have 8.1K branded searches compared to Pelican Kayaks’ 1K, and held a 23.8% Share of Search versus Pelican Kayaks’ 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nova Craft or Pelican Kayaks?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nova Craft, Pelican Kayaks. The figures are in the table below the chart.
View monthly share of search table
| Month | Nova Craft | Old Town | Mad River | Wenonah | Esquif | Pelican Kayaks |
|---|---|---|---|---|---|---|
| Oct 2025 | 16% | 24% | 24% | 19.7% | 13.1% | 3.2% |
| Nov 2025 | 13.3% | 19.9% | 24.3% | 19.9% | 19.9% | 2.7% |
| Dec 2025 | 12.7% | 19% | 34.9% | 12.7% | 19% | 1.7% |
| Jan 2026 | 10.1% | 18.6% | 41.7% | 12.4% | 15.2% | 2% |
| Feb 2026 | 12.1% | 22.2% | 33.2% | 14.8% | 14.8% | 3% |
| Mar 2026 | 11.2% | 30.7% | 20.5% | 16.8% | 16.8% | 4% |
| Apr 2026 | 10.4% | 34.9% | 19% | 15.6% | 15.6% | 4.6% |
| May 2026 | 11.1% | 37.3% | 16.6% | 16.6% | 13.6% | 4.8% |
| Jun 2026 | 9.5% | 39.3% | 17.5% | 14.3% | 14.3% | 5% |
| Jul 2026 | 9.2% | 37.8% | 20.7% | 13.8% | 11.2% | 7.4% |
| Aug 2026 | 11.4% | 31.4% | 21% | 17.1% | 14% | 4.9% |
| Sep 2026 | 23.8% | 23.8% | 19.4% | 19.4% | 10.6% | 2.9% |
How has the Nova Craft and Pelican Kayaks comparison changed over the last 12 months?
3 findings
- Nova Craft was ahead of Pelican Kayaks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nova Craft’s estimated Share of Search among canoe brands worldwide moved from 16% to 23.8%, and its estimated monthly branded searches moved from 4.4K to 8.1K.
- Across the 12 months ending September 2026, Pelican Kayaks’ estimated Share of Search among canoe brands worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches moved from 880 to 1K.
How did search popularity change for canoe brands worldwide in September 2026?
2 changes
In September 2026, Nova Craft overtook Old Town and 3 others to become the leader among canoe brands worldwide, with 23.8% estimated Share of Search.
In September 2026, Pelican Kayaks lost estimated Share of Search among canoe brands worldwide, from 4.9% to 2.9%.
Other head-to-heads among canoe brands
How each brand is measured
Brandwave collects information about searches that people make online using Nova Craft’s and Pelican Kayaks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nova Craft
1 branded search term
- nova craft
Pelican Kayaks
1 branded search term
- pelican canoe
Put your own brand in this comparison
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