Brandwave

How popular isOld Town in search?

In August 2026, there were an estimated 1.5M branded searches for Old Town worldwide which is up 82.3% over the last 11 months. Old Town holds 72.2% estimated Share of Search among canoe brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Old Town72.2%
  2. Pelican26.5%
  3. Mad River0.39%
  4. Nova Craft0.39%
  5. Wenonah0.32%
  6. Esquif0.26%
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Which canoe brands compete with Old Town?

Old Town against canoe brands worldwide, by month

Share of Search by month for Old Town, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthOld TownPelicanMad RiverNova CraftWenonahEsquif
Oct 202544.6%54.2%0.36%0.36%0.29%0.2%
Nov 202535.1%63.7%0.34%0.28%0.28%0.28%
Dec 202535%63.5%0.63%0.28%0.23%0.34%
Jan 202639.5%58.7%0.87%0.39%0.26%0.32%
Feb 202639.7%58.9%0.58%0.32%0.26%0.26%
Mar 202644.6%54.1%0.36%0.36%0.29%0.29%
Apr 202654.1%44.6%0.36%0.36%0.29%0.29%
May 202658.8%39.6%0.39%0.48%0.39%0.32%
Jun 202668%30.7%0.37%0.37%0.3%0.3%
Jul 202667.9%30.6%0.45%0.45%0.3%0.24%
Aug 202672.2%26.5%0.39%0.39%0.32%0.26%
Sep 2026——————

  1. 1.Old Town

    72.2%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +4.2 points.

  2. 2.Pelican

    26.5%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share -4.2 points.

  3. 3.Mad River

    0.39%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nova Craft

    0.39%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Wenonah

    0.32%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Esquif

    0.26%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Old Town and its closest rivals

How has branded search demand for Old Town changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Old Town worldwide rose from 823K to 1.5M.
  • Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide increased from 44.6% to 72.2%.
  • Across the 11 months ending August 2026, Old Town’s estimated Share of Search among canoe brands worldwide peaked at 72.2% in August 2026 and was lowest at 35% in December 2025.
  • Across the 11 months ending August 2026, Old Town rose from 2nd to 1st among canoe brands worldwide.

How did search popularity change for canoe brands worldwide in August 2026?

  1. In August 2026, Old Town gained estimated Share of Search among canoe brands worldwide, from 67.9% to 72.2%.

  2. In August 2026, Pelican lost estimated Share of Search among canoe brands worldwide, from 30.6% to 26.5%.

  3. Estimated monthly branded searches for Esquif worldwide rose 50% over 11 measured months, from 3.6K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Mad River worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Nova Craft worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  6. Estimated monthly branded searches for Wenonah worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

Where does Old Town compete?

Old Town is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Kayak brands1st of 659.4%Show ranking
Canoe brands1st of 672.2%Shown above

How is Old Town measured?

Brandwave collects information about searches that people make online using Old Town’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • old town

Do you work for Old Town? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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