Native Watercraft vs Old Town:Which is searched more?
In September 2026, Old Town had more branded searches than Native Watercraft among pedal kayak brands worldwide. Old Town had about 15,300 branded searches, while Native Watercraft had 4,500. Old Town made up 42.6% of all pedal kayak brand searches we track, and Native Watercraft accounted for 12.5%. These are worldwide searches for English-language branded terms.
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Is Native Watercraft or Old Town more popular in search?
Compare the pedal kayak brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Old Town, Native Watercraft. The figures are in the table below the chart.
View monthly share of searches table
| Month | Old Town | Hobie | Native Watercraft | BOTE |
|---|---|---|---|---|
| Oct 2025 | 34.6% | 50.1% | 12.5% | 2.8% |
| Nov 2025 | 38.1% | 45.1% | 13.7% | 3% |
| Dec 2025 | 33.9% | 48.2% | 14.7% | 3.3% |
| Jan 2026 | 36.2% | 41.2% | 18.9% | 3.6% |
| Feb 2026 | 41.1% | 39.5% | 16.8% | 2.7% |
| Mar 2026 | 42.2% | 40.6% | 14.3% | 2.9% |
| Apr 2026 | 43.3% | 39.8% | 14% | 2.9% |
| May 2026 | 46.5% | 36.7% | 12.9% | 4% |
| Jun 2026 | 47.2% | 37.1% | 12.3% | 3.3% |
| Jul 2026 | 42.7% | 40.3% | 11.6% | 5.4% |
| Aug 2026 | 43% | 41.3% | 10.2% | 5.4% |
| Sep 2026 | 42.6% | 41.2% | 12.5% | 3.6% |
How has the Native Watercraft and Old Town comparison changed over the last 12 months?
3 findings
- Old Town was ahead of Native Watercraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Native Watercraft’s share of searches among pedal kayak brands worldwide held steady at 12.5%, and its estimated monthly branded searches held steady at 4.5K.
- Across the 12 months ending September 2026, Old Town’s share of searches among pedal kayak brands worldwide moved from 34.6% to 42.6%, and its estimated monthly branded searches moved from 12.5K to 15.3K.
How did search popularity change for pedal kayak brands worldwide in September 2026?
2 changes
In September 2026, Native Watercraft gained share of searches among pedal kayak brands worldwide, from 10.2% to 12.5%.
Estimated monthly branded searches for Old Town worldwide rose 22.3% over 12 measured months, from 12.5K to 15.3K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Native Watercraft’s and Old Town’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Native Watercraft
2 branded search terms
- native kayak
- native watercraft
Old Town
3 branded search terms
- old town kayak
- old town pedal
- old town pedal kayak
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