Esquif vs Mad River:Which is more popular by branded search?
In August 2026, Mad River had more branded searches than Esquif among canoe brands worldwide. Mad River was estimated to have 8.1K branded searches compared to Esquif’s 5.4K, and held a 0.39% Share of Search versus Esquif’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Esquif or Mad River?
Compare the canoe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mad River, Esquif. The figures are in the table below the chart.
View monthly share of search table
| Month | Old Town | Pelican | Mad River | Nova Craft | Wenonah | Esquif |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 54.2% | 0.36% | 0.36% | 0.29% | 0.2% |
| Nov 2025 | 35.1% | 63.7% | 0.34% | 0.28% | 0.28% | 0.28% |
| Dec 2025 | 35% | 63.5% | 0.63% | 0.28% | 0.23% | 0.34% |
| Jan 2026 | 39.5% | 58.7% | 0.87% | 0.39% | 0.26% | 0.32% |
| Feb 2026 | 39.7% | 58.9% | 0.58% | 0.32% | 0.26% | 0.26% |
| Mar 2026 | 44.6% | 54.1% | 0.36% | 0.36% | 0.29% | 0.29% |
| Apr 2026 | 54.1% | 44.6% | 0.36% | 0.36% | 0.29% | 0.29% |
| May 2026 | 58.8% | 39.6% | 0.39% | 0.48% | 0.39% | 0.32% |
| Jun 2026 | 68% | 30.7% | 0.37% | 0.37% | 0.3% | 0.3% |
| Jul 2026 | 67.9% | 30.6% | 0.45% | 0.45% | 0.3% | 0.24% |
| Aug 2026 | 72.2% | 26.5% | 0.39% | 0.39% | 0.32% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Esquif and Mad River comparison changed over the last 12 months?
3 findings
- Mad River was ahead of Esquif in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Esquif’s estimated Share of Search among canoe brands worldwide moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 3.6K to 5.4K.
- Across the 11 months ending August 2026, Mad River’s estimated Share of Search among canoe brands worldwide moved from 0.36% to 0.39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for canoe brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Esquif’s and Mad River’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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