Intex vs Little Tikes:Which is searched more?
In September 2026, Little Tikes had more branded searches than Intex among kids play equipment brands worldwide. Little Tikes was estimated to have 165K branded searches compared to Intex’s 110K, and held a 28.1% Share of Search versus Intex’s 18.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Intex or Little Tikes?
Compare the kids play equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Intex. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 27.4% | 22.3% | 12.3% | 8.2% | 0.83% | 0.89% | 0.59% |
| Nov 2025 | 25.2% | 30.8% | 20.5% | 11.3% | 9.2% | 1.1% | 1% | 0.82% |
| Dec 2025 | 34.7% | 28.5% | 19% | 8.5% | 7% | 0.83% | 0.93% | 0.62% |
| Jan 2026 | 33.7% | 22.5% | 22.5% | 12.4% | 6.8% | 0.78% | 0.74% | 0.74% |
| Feb 2026 | 29.3% | 23.9% | 23.9% | 13.1% | 7.2% | 0.86% | 0.78% | 0.96% |
| Mar 2026 | 27.6% | 22.6% | 22.6% | 15.1% | 8.3% | 1.6% | 0.6% | 1.7% |
| Apr 2026 | 23.6% | 19.3% | 28.7% | 15.7% | 8.6% | 1.9% | 0.41% | 1.7% |
| May 2026 | 29.3% | 16% | 35.8% | 10.7% | 5.9% | 1.1% | 0.28% | 0.96% |
| Jun 2026 | 34.8% | 10.4% | 42.5% | 7% | 3.8% | 0.69% | 0.22% | 0.63% |
| Jul 2026 | 36.3% | 13.3% | 36.3% | 7.3% | 4.9% | 0.79% | 0.29% | 0.8% |
| Aug 2026 | 32.2% | 17.6% | 32.2% | 9.7% | 6.5% | 0.82% | 0.38% | 0.71% |
| Sep 2026 | 28.1% | 28.1% | 18.7% | 12.6% | 10.3% | 1% | 0.61% | 0.61% |
How has the Intex and Little Tikes comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Intex took it in April 2026, Little Tikes took it in September 2026.
- Across the 12 months ending September 2026, Intex’s estimated Share of Search among kids play equipment brands worldwide moved from 22.3% to 18.7%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among kids play equipment brands worldwide moved from 27.4% to 28.1%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
2 changes
In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 28.1% estimated Share of Search.
In September 2026, Intex lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 18.7%.
Other head-to-heads among kids play equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Intex’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Intex
1 branded search term
- intex
Little Tikes
1 branded search term
- little tikes
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