Blick Studio vs KidKraft:Which is more popular?
In September 2026, KidKraft had more branded searches than Blick Studio among art easel brands worldwide. KidKraft had about 18,100 branded searches, while Blick Studio had 1,470. KidKraft made up 4% of all art easel brand searches we track, and Blick Studio accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about art easel brands, Blick Studio appeared in four of the five answers and KidKraft in none.
Who do people search for more?
KidKraft, about 12 searches for every 1 for Blick Studio
Who does AI mention more?
Blick Studio, mentioned in 4 of 5 answers, KidKraft in 0
Who does AI recommend more?
Blick Studio, the only one of the two named
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Top art easel brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Blick Studio was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. KidKraft did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Blick Studio4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mabef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Jack Richeson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MEEDEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crayola0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hape0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KidKraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art easel brands
5 answers
Asked ChatGPT
“Which art easel brand should I buy?”
Asked ChatGPT
“What are the best art easel brands?”
Asked ChatGPT
“What's the best art easel brand for studio painting?”
Searched Google, AI Overview
“adjustable easel”
Searched Google, AI Overview
“tabletop easel”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Blick Studio or KidKraft more popular in search?
This chart shows how often people search Google for Blick Studio and KidKraft by name. Each line represents a brand's share of searches for all eight art easel brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KidKraft, Blick Studio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crayola | Little Tikes | Hape | MEEDEN | KidKraft | Mabef | Blick Studio | Jack Richeson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.2% | 31% | 11.4% | 4.1% | 6.2% | 0.5% | 0.34% | 0.29% |
| Nov 2025 | 40.7% | 33.4% | 12.3% | 4.3% | 8.2% | 0.53% | 0.32% | 0.24% |
| Dec 2025 | 40.9% | 33.6% | 12.3% | 3.9% | 8.2% | 0.47% | 0.36% | 0.26% |
| Jan 2026 | 44.6% | 29.7% | 13.4% | 5% | 6% | 0.59% | 0.4% | 0.38% |
| Feb 2026 | 46.7% | 31.1% | 11.5% | 4.2% | 5.1% | 0.62% | 0.42% | 0.34% |
| Mar 2026 | 45.5% | 30.6% | 11.2% | 4% | 7.5% | 0.49% | 0.3% | 0.38% |
| Apr 2026 | 45.3% | 30.4% | 11.1% | 4.7% | 7.5% | 0.49% | 0.27% | 0.27% |
| May 2026 | 43.2% | 35.5% | 10.6% | 3.8% | 5.8% | 0.49% | 0.28% | 0.27% |
| Jun 2026 | 47.4% | 31.8% | 9.5% | 4.9% | 5.2% | 0.51% | 0.28% | 0.28% |
| Jul 2026 | 47.8% | 32.1% | 9.6% | 4.2% | 5.3% | 0.52% | 0.25% | 0.29% |
| Aug 2026 | 51.1% | 28% | 8.4% | 7.6% | 3.8% | 0.52% | 0.31% | 0.26% |
| Sep 2026 | 44.6% | 36.6% | 9% | 4.7% | 4% | 0.48% | 0.33% | 0.27% |
How has the Blick Studio and KidKraft comparison changed over the last 12 months?
3 findings
- KidKraft was ahead of Blick Studio in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blick Studio’s share of searches among art easel brands worldwide moved from 0.34% to 0.33%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, KidKraft’s share of searches among art easel brands worldwide moved from 6.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for art easel brands worldwide in September 2026?
1 change
Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Blick Studio’s and KidKraft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blick Studio
2 branded search terms
- blick easel
- blick studio
KidKraft
2 branded search terms
- kid kraft
- kidkraft
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