Backyard Discovery vs Little Tikes:Which is searched more?
In September 2026, Little Tikes had more branded searches than Backyard Discovery among playset brands worldwide. Little Tikes was estimated to have 165K branded searches compared to Backyard Discovery’s 22.2K, and held an 80.4% Share of Search versus Backyard Discovery’s 10.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Backyard Discovery or Little Tikes?
Compare the playset brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Tikes, Backyard Discovery. The figures are in the table below the chart.
View monthly share of search table
| Month | Little Tikes | Backyard Discovery | KidKraft |
|---|---|---|---|
| Oct 2025 | 74.9% | 10% | 15% |
| Nov 2025 | 73.8% | 8.1% | 18.1% |
| Dec 2025 | 73.8% | 8.1% | 18.1% |
| Jan 2026 | 73.2% | 12% | 14.8% |
| Feb 2026 | 73.2% | 14.8% | 12% |
| Mar 2026 | 62% | 22.7% | 15.2% |
| Apr 2026 | 62% | 22.7% | 15.2% |
| May 2026 | 65.3% | 24% | 10.7% |
| Jun 2026 | 68.3% | 20.5% | 11.2% |
| Jul 2026 | 70.9% | 17.4% | 11.7% |
| Aug 2026 | 74.9% | 15% | 10% |
| Sep 2026 | 80.4% | 10.8% | 8.8% |
How has the Backyard Discovery and Little Tikes comparison changed over the last 12 months?
3 findings
- Little Tikes was ahead of Backyard Discovery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backyard Discovery’s estimated Share of Search among playset brands worldwide moved from 10% to 10.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Little Tikes’ estimated Share of Search among playset brands worldwide moved from 74.9% to 80.4%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for playset brands worldwide in September 2026?
2 changes
In September 2026, Little Tikes gained estimated Share of Search among playset brands worldwide, from 74.9% to 80.4%.
In September 2026, Backyard Discovery lost estimated Share of Search among playset brands worldwide, from 15% to 10.8%.
Other head-to-heads among playset brands
How each brand is measured
Brandwave collects information about searches that people make online using Backyard Discovery’s and Little Tikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backyard Discovery
1 branded search term
- backyard discovery
Little Tikes
1 branded search term
- little tikes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.