How popular isRainbow Play Systems?
In September 2026, people searched for Rainbow Play Systems by name about 14,800 times worldwide, about the same as the previous year. These searches made up 6% of all global playset brand searches, placing Rainbow Play Systems fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about playset brands, Rainbow Play Systems appeared in two of the five answers and was the fourth most recommended of the six.
Rainbow Play Systems is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.
Little TikesShare of searches 67%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Backyard DiscoveryShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KidKraftShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LifetimeShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- Rainbow Play SystemsShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top playset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rainbow Play Systems was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rainbow Play Systems is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KidKraft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lifetime2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rainbow Play Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about playset brands
5 answers
Asked ChatGPT
“Which playset brand should I buy?”
Asked ChatGPT
“What are the best playset brands?”
Asked ChatGPT
“What's the best playset brand for a backyard?”
Searched Google, AI Overview
“wooden playset”
Searched Google, AI Overview
“backyard playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which playset brands compete with Rainbow Play Systems?
Share of searches by month for Little Tikes, Backyard Discovery, KidKraft, Lifetime, Rainbow Play Systems, Gorilla Playsets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Backyard Discovery | KidKraft | Lifetime | Rainbow Play Systems | Gorilla Playsets |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 7.8% | 11.7% | 11.7% | 6.4% | 4.3% |
| Nov 2025 | 60.8% | 6.7% | 14.9% | 6.7% | 5.5% | 5.5% |
| Dec 2025 | 64.6% | 7.1% | 15.9% | 3.9% | 4.7% | 3.9% |
| Jan 2026 | 59.4% | 9.8% | 12% | 8% | 6.5% | 4.4% |
| Feb 2026 | 57.3% | 11.6% | 9.4% | 7.7% | 7.7% | 6.3% |
| Mar 2026 | 45.9% | 16.8% | 11.3% | 7.6% | 9.2% | 9.2% |
| Apr 2026 | 45.2% | 16.6% | 11.1% | 9.1% | 9.1% | 9.1% |
| May 2026 | 49.4% | 18.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 10.2% | 8.4% | 6.8% |
| Jul 2026 | 55.6% | 13.6% | 9.1% | 9.1% | 7.5% | 5% |
| Aug 2026 | 58% | 11.7% | 7.8% | 9.5% | 7.8% | 5.2% |
| Sep 2026 | 67% | 9% | 7.3% | 7.3% | 6% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 165K | +22.2% | +9 points | |
| 2, held 2nd | 9% | 22.2K | -18.1% | -2.6 points | |
| 3, moved from 4th to 3rd | 7.3% | 18.1K | 0% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 18.1K | -18.5% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6% | 14.8K | -18.2% | -1.8 points | |
| 6, held 6th | 3.3% | 8.1K | -33.1% | -1.9 points |
67%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +9 points.
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
KidKraft7.3%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Lifetime7.3%
Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.3%
Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
Compare popularity between Rainbow Play Systems and its closest rivals
- Rainbow Play Systems vs Little Tikes: compare popularity
- Rainbow Play Systems vs Backyard Discovery: compare popularity
- Rainbow Play Systems vs KidKraft: compare popularity
- Rainbow Play Systems vs Lifetime: compare popularity
- Rainbow Play Systems vs Gorilla Playsets: compare popularity
- Compare Rainbow Play Systems with any brand
Every comparison with Rainbow Play Systems
5 comparisons
How has branded search demand for Rainbow Play Systems changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rainbow Play Systems worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Rainbow Play Systems’ share of searches among playset brands worldwide peaked at 9.2% in March 2026 and was lowest at 4.7% in December 2025.
How did search popularity change for playset brands worldwide in September 2026?
6 changes
In September 2026, Little Tikes gained share of searches among playset brands worldwide, from 58% to 67%.
In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%.
In September 2026, Lifetime lost share of searches among playset brands worldwide, from 9.5% to 7.3%.
In September 2026, Gorilla Playsets lost share of searches among playset brands worldwide, from 5.2% to 3.3%.
In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%.
In September 2026, KidKraft rose from 4th to 3rd among playset brands worldwide.
How are Rainbow Play Systems’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Rainbow Play Systems’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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