How popular isLifetime?
In September 2026, people searched for Lifetime by name about 34,900 times worldwide, a 20.5% decrease from the previous year. These searches made up 7.3% of all global playset brand searches, placing Lifetime fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about playset brands, Lifetime appeared in two of the five answers and was the fifth most recommended of the six.
Lifetime is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.
Little TikesShare of searches 67%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Backyard DiscoveryShare of searches 9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KidKraftShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
LifetimeShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th- Rainbow Play SystemsShare of searches 6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top playset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifetime was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lifetime is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KidKraft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lifetime2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rainbow Play Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about playset brands
5 answers
Asked ChatGPT
“Which playset brand should I buy?”
Asked ChatGPT
“What are the best playset brands?”
Asked ChatGPT
“What's the best playset brand for a backyard?”
Searched Google, AI Overview
“wooden playset”
Searched Google, AI Overview
“backyard playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which playset brands compete with Lifetime?
Share of searches by month for Little Tikes, Backyard Discovery, KidKraft, Lifetime, Rainbow Play Systems, Gorilla Playsets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Backyard Discovery | KidKraft | Lifetime | Rainbow Play Systems | Gorilla Playsets |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 7.8% | 11.7% | 11.7% | 6.4% | 4.3% |
| Nov 2025 | 60.8% | 6.7% | 14.9% | 6.7% | 5.5% | 5.5% |
| Dec 2025 | 64.6% | 7.1% | 15.9% | 3.9% | 4.7% | 3.9% |
| Jan 2026 | 59.4% | 9.8% | 12% | 8% | 6.5% | 4.4% |
| Feb 2026 | 57.3% | 11.6% | 9.4% | 7.7% | 7.7% | 6.3% |
| Mar 2026 | 45.9% | 16.8% | 11.3% | 7.6% | 9.2% | 9.2% |
| Apr 2026 | 45.2% | 16.6% | 11.1% | 9.1% | 9.1% | 9.1% |
| May 2026 | 49.4% | 18.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 10.2% | 8.4% | 6.8% |
| Jul 2026 | 55.6% | 13.6% | 9.1% | 9.1% | 7.5% | 5% |
| Aug 2026 | 58% | 11.7% | 7.8% | 9.5% | 7.8% | 5.2% |
| Sep 2026 | 67% | 9% | 7.3% | 7.3% | 6% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 165K | +22.2% | +9 points | |
| 2, held 2nd | 9% | 22.2K | -18.1% | -2.6 points | |
| 3, moved from 4th to 3rd | 7.3% | 18.1K | 0% | -0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.3% | 18.1K | -18.5% | -2.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6% | 14.8K | -18.2% | -1.8 points | |
| 6, held 6th | 3.3% | 8.1K | -33.1% | -1.9 points |
67%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +9 points.
Held 2nd. 22.2K estimated branded searches, -18.1% vs prior month. Share -2.6 points.
3.
KidKraft7.3%
Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Lifetime7.3%
Moved from 3rd to 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -2.2 points.
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
3.3%
Held 6th. 8.1K estimated branded searches, -33.1% vs prior month. Share -1.9 points.
Compare popularity between Lifetime and its closest rivals
Every comparison with Lifetime
20 comparisons
- Keter vs Lifetime
- Lifetime vs Toomax
- Forest Garden vs Lifetime
- Lifetime vs Rubbermaid
- Lifetime vs Tuff Shed
- Lifetime vs Rainbow Play Systems
- Lifetime vs Suncast
- Backyard Discovery vs Lifetime
- Bestway vs Lifetime
- Intex vs Lifetime
- KidKraft vs Lifetime
- Lifetime vs Little Tikes
- Lifetime vs Step2
- Gorilla Playsets vs Lifetime
- Lifetime vs Plum
- Gonge vs Lifetime
- Lifetime vs TP Toys
- Absco vs Lifetime
- Lifetime vs Rowlinson
- Lifetime vs Store It Out
How has branded search demand for Lifetime changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lifetime worldwide fell from 43.9K to 34.9K.
- Across the 12 months ending September 2026, Lifetime’s share of searches among playset brands worldwide decreased from 11.7% to 7.3%.
- Across the 12 months ending September 2026, Lifetime’s share of searches among playset brands worldwide peaked at 11.7% in October 2025 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Lifetime fell from 3rd to 4th among playset brands worldwide.
How did search popularity change for playset brands worldwide in September 2026?
6 changes
In September 2026, Little Tikes gained share of searches among playset brands worldwide, from 58% to 67%.
In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%.
In September 2026, Lifetime lost share of searches among playset brands worldwide, from 9.5% to 7.3%.
In September 2026, Gorilla Playsets lost share of searches among playset brands worldwide, from 5.2% to 3.3%.
In September 2026, Rainbow Play Systems lost share of searches among playset brands worldwide, from 7.8% to 6%.
In September 2026, KidKraft rose from 4th to 3rd among playset brands worldwide.
How are Lifetime’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lifetime’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lifetime deck box
- lifetime playset
- lifetime shed
- lifetime storage shed
- lifetime swing set
Do you work for Lifetime? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lifetime compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden storage box brands | 3rd of 7 | 0.26% | Show ranking |
| Kids play equipment brands | 8th of 12 | 1.7% | Show ranking |
| Storage shed brands | 4th of 6 | 7.3% | Show ranking |
| Playset brands | 4th of 6 | 7.3% | Shown above |
Is Lifetime your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.