Intex vs Lifetime:Which is more popular?
In September 2026, Intex had more branded searches than Lifetime among kids play equipment brands worldwide. Intex had about 110,000 branded searches, while Lifetime had 10,800. Intex made up 17% of all kids play equipment brand searches we track, and Lifetime accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about kids play equipment brands, Lifetime appeared in four of the five answers and Intex in none.
Who do people search for more?
Intex, about 10 searches for every 1 for Lifetime
Who does AI mention more?
Lifetime, mentioned in 4 of 5 answers, Intex in 0
Who does AI recommend more?
Lifetime, the only one of the two named
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Top kids play equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifetime was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Intex did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lifetime4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Step23 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KidKraft3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bestway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Intex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Keter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids play equipment brands
5 answers
Asked ChatGPT
“Which kids play equipment brand should I buy?”
Asked ChatGPT
“What are the best kids play equipment brands?”
Asked ChatGPT
“What's the best kids play equipment brand for a backyard?”
Searched Google, AI Overview
“backyard play equipment”
Searched Google, AI Overview
“best play equipment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Intex or Lifetime more popular in search?
This chart shows how often people search Google for Intex and Lifetime by name. Each line represents a brand's share of searches for all 12 kids play equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Intex, Lifetime. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Backyard Discovery | KidKraft | Lifetime | Gorilla Playsets | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.2% | 24.2% | 19.7% | 10.8% | 7.3% | 3.2% | 4.9% | 1.9% | 1.8% | 0.73% | 0.79% | 0.52% |
| Nov 2025 | 21.6% | 26.4% | 17.6% | 9.7% | 7.9% | 2.9% | 6.5% | 2.6% | 2.4% | 0.96% | 0.86% | 0.7% |
| Dec 2025 | 30.6% | 25.1% | 16.7% | 7.5% | 6.2% | 2.8% | 6.2% | 1.3% | 1.5% | 0.73% | 0.82% | 0.55% |
| Jan 2026 | 30.3% | 20.2% | 20.2% | 11.1% | 6.1% | 3.3% | 4.1% | 1.3% | 1.5% | 0.7% | 0.66% | 0.66% |
| Feb 2026 | 25.7% | 20.9% | 20.9% | 11.5% | 6.3% | 4.2% | 3.4% | 2.5% | 2.3% | 0.75% | 0.68% | 0.84% |
| Mar 2026 | 22.3% | 18.2% | 18.2% | 12.2% | 6.7% | 6.7% | 4.5% | 4.4% | 3.7% | 1.3% | 0.49% | 1.3% |
| Apr 2026 | 19.6% | 16% | 23.9% | 13.1% | 7.2% | 5.9% | 3.9% | 3.9% | 3.2% | 1.6% | 0.34% | 1.4% |
| May 2026 | 25.7% | 14.1% | 31.4% | 9.4% | 5.2% | 5.2% | 2.3% | 2.3% | 2.3% | 0.99% | 0.25% | 0.85% |
| Jun 2026 | 32.2% | 9.7% | 39.4% | 6.5% | 3.5% | 2.9% | 1.6% | 1.4% | 1.3% | 0.64% | 0.21% | 0.58% |
| Jul 2026 | 33.6% | 12.3% | 33.6% | 6.8% | 4.5% | 3% | 2% | 1.2% | 1.1% | 0.73% | 0.27% | 0.74% |
| Aug 2026 | 29.4% | 16.2% | 29.4% | 8.9% | 5.9% | 3.2% | 2.2% | 1.6% | 1.4% | 0.75% | 0.35% | 0.65% |
| Sep 2026 | 25.5% | 25.5% | 17% | 11.4% | 9.4% | 3.4% | 2.8% | 1.7% | 1.3% | 0.91% | 0.56% | 0.56% |
How has the Intex and Lifetime comparison changed over the last 12 months?
3 findings
- Intex was ahead of Lifetime in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Intex’s share of searches among kids play equipment brands worldwide moved from 19.7% to 17%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Lifetime’s share of searches among kids play equipment brands worldwide moved from 1.9% to 1.7%, and its estimated monthly branded searches held steady at 10.8K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
2 changes
In September 2026, Little Tikes overtook Intex to rank 2nd among kids play equipment brands worldwide, with 25.5% of the searches.
In September 2026, Intex lost share of searches among kids play equipment brands worldwide, from 29.4% to 17%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Intex’s and Lifetime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among kids play equipment brands
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