Brandwave

Azenco vs Backyard Discovery:Which is more popular?

In October 2026, Backyard Discovery had more branded searches than Azenco among pergola brands worldwide. Backyard Discovery had about 880 branded searches, while Azenco had 720. Backyard Discovery made up 5.8% of all pergola brand searches we track, and Azenco accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about pergola brands, Backyard Discovery appeared in three of the five answers and Azenco in none.

Among pergola brands worldwide in October 2026

Who do people search for more?

Backyard Discovery, about 22% more searches than Azenco

Backyard Discovery 880 searchesAzenco 720 searches

Who does AI mention more?

Backyard Discovery, mentioned in 3 of 5 answers, Azenco in 0

Backyard Discovery in 3 of 5Azenco in 0 of 5

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Top pergola brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Backyard Discovery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Azenco did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backyard Discovery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yardistry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toja Grid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sojag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StruXure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pergola brands

5 answers

  • Asked ChatGPT

    “What's the best pergola kit for a backyard?”

    1. 1Backyard Discovery

  • Asked ChatGPT

    “Are louvered aluminum pergolas worth the money?”

    1. Asked ChatGPT

      “Which pergola brands are easiest to install yourself?”

      1. 1Backyard Discovery
      2. 2Toja Grid
      3. 3Yardistry

    2. Searched Google, AI Overview

      “pergola kit”

      1. 1Backyard Discovery

    3. Searched Google, AI Overview

      “louvered pergola”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

      Is Azenco or Backyard Discovery more popular in search?

      This chart shows how often people search Google for Azenco and Backyard Discovery by name. Each line represents a brand's share of searches for all six pergola brands we track, month by month, from English-language searches worldwide.

      Azenco and Backyard Discovery among pergola brands worldwide, by month

      Share of searches by month for Backyard Discovery, Azenco. The figures are in the table below the chart.

      View monthly share of searches table
      MonthYardistryToja GridSojagStruXureBackyard DiscoveryAzenco
      Nov 202513.7%69%5%7.5%3.1%1.8%
      Dec 202517.7%59.6%4.9%11.8%3.5%2.4%
      Jan 202620.7%46.7%6.1%17%6.1%3.4%
      Feb 202617.2%57.5%6%11.4%5.1%2.8%
      Mar 202628.5%42.7%8.5%10.4%6.8%3.1%
      Apr 202631.6%38.6%11.5%9.4%6.2%2.8%
      May 202627.8%41.7%12.4%8.3%6.8%3%
      Jun 202627.9%34.1%12.4%10.1%12.4%3%
      Jul 202628.4%34.7%12.6%10.3%10.3%3.7%
      Aug 202630.8%30.8%13.7%13.7%7.2%3.8%
      Sep 202632.7%32.7%11.9%11.9%6.4%4.4%
      Oct 202635.5%28.9%12.5%12.5%5.8%4.7%

      Backyard Discovery sells other things too, so only its searches that name this product count here, like “backyard discovery pergola”.

      How has branded search for Azenco and Backyard Discovery changed worldwide over the last 12 months?

      3 findings
      • Backyard Discovery was ahead of Azenco in every measured month of the 12 months ending October 2026.
      • Across the 12 months ending October 2026, Azenco’s share of searches among pergola brands worldwide moved from 1.8% to 4.7%, and its estimated monthly branded searches moved from 590 to 720.
      • Across the 12 months ending October 2026, Backyard Discovery’s share of searches among pergola brands worldwide moved from 3.1% to 5.8%, and its estimated monthly branded searches moved from 1K to 880.

      How did search popularity change for pergola brands worldwide in October 2026?

      2 changes

      1. In October 2026, Backyard Discovery lost share of searches among pergola brands worldwide, from 6.4% to 5.8%.

      2. Azenco’s share of searches among pergola brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.7% in October 2026.

      How are Azenco’s and Backyard Discovery’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Azenco’s and Backyard Discovery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Azenco

      1 branded search term

      • azenco pergola

      Backyard Discovery

      1 branded search term

      • backyard discovery pergola

      How the Brand Demand Index is measured

      Other head-to-heads among pergola brands

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