Brandwave

Backyard Discovery vs Sojag:Which is more popular?

In October 2026, Sojag had more branded searches than Backyard Discovery among pergola brands worldwide. Sojag had about 1,900 branded searches, while Backyard Discovery had 880. Sojag made up 12.5% of all pergola brand searches we track, and Backyard Discovery accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about pergola brands, Backyard Discovery appeared in three of the five answers and Sojag in none.

Among pergola brands worldwide in October 2026

Who do people search for more?

Sojag, about 2 searches for every 1 for Backyard Discovery

Sojag 1.9K searchesBackyard Discovery 880 searches

Who does AI mention more?

Backyard Discovery, mentioned in 3 of 5 answers, Sojag in 0

Backyard Discovery in 3 of 5Sojag in 0 of 5

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Top pergola brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Backyard Discovery was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sojag did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backyard Discovery3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yardistry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toja Grid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sojag0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StruXure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Azenco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pergola brands

5 answers

  • Asked ChatGPT

    “What's the best pergola kit for a backyard?”

    1. 1Backyard Discovery

  • Asked ChatGPT

    “Are louvered aluminum pergolas worth the money?”

    1. Asked ChatGPT

      “Which pergola brands are easiest to install yourself?”

      1. 1Backyard Discovery
      2. 2Toja Grid
      3. 3Yardistry

    2. Searched Google, AI Overview

      “pergola kit”

      1. 1Backyard Discovery

    3. Searched Google, AI Overview

      “louvered pergola”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

      Is Backyard Discovery or Sojag more popular in search?

      This chart shows how often people search Google for Backyard Discovery and Sojag by name. Each line represents a brand's share of searches for all six pergola brands we track, month by month, from English-language searches worldwide.

      Backyard Discovery and Sojag among pergola brands worldwide, by month

      Share of searches by month for Sojag, Backyard Discovery. The figures are in the table below the chart.

      View monthly share of searches table
      MonthYardistryToja GridSojagStruXureBackyard DiscoveryAzenco
      Nov 202513.7%69%5%7.5%3.1%1.8%
      Dec 202517.7%59.6%4.9%11.8%3.5%2.4%
      Jan 202620.7%46.7%6.1%17%6.1%3.4%
      Feb 202617.2%57.5%6%11.4%5.1%2.8%
      Mar 202628.5%42.7%8.5%10.4%6.8%3.1%
      Apr 202631.6%38.6%11.5%9.4%6.2%2.8%
      May 202627.8%41.7%12.4%8.3%6.8%3%
      Jun 202627.9%34.1%12.4%10.1%12.4%3%
      Jul 202628.4%34.7%12.6%10.3%10.3%3.7%
      Aug 202630.8%30.8%13.7%13.7%7.2%3.8%
      Sep 202632.7%32.7%11.9%11.9%6.4%4.4%
      Oct 202635.5%28.9%12.5%12.5%5.8%4.7%

      Backyard Discovery sells other things too, so only its searches that name this product count here, like “backyard discovery pergola”.

      How has branded search for Backyard Discovery and Sojag changed worldwide over the last 12 months?

      3 findings
      • Sojag was ahead of Backyard Discovery in every measured month of the 12 months ending October 2026.
      • Across the 12 months ending October 2026, Backyard Discovery’s share of searches among pergola brands worldwide moved from 3.1% to 5.8%, and its estimated monthly branded searches moved from 1K to 880.
      • Across the 12 months ending October 2026, Sojag’s share of searches among pergola brands worldwide moved from 5% to 12.5%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

      How did search popularity change for pergola brands worldwide in October 2026?

      2 changes

      1. In October 2026, Sojag gained share of searches among pergola brands worldwide, from 11.9% to 12.5%.

      2. In October 2026, Backyard Discovery lost share of searches among pergola brands worldwide, from 6.4% to 5.8%.

      How are Backyard Discovery’s and Sojag’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Backyard Discovery’s and Sojag’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Backyard Discovery

      1 branded search term

      • backyard discovery pergola

      Sojag

      1 branded search term

      • sojag

      How the Brand Demand Index is measured

      Other head-to-heads among pergola brands

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