Kettler vs Mitre 10:Which is more popular by branded search?
In August 2026, Mitre 10 had more branded searches than Kettler among outdoor furniture brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to Kettler’s 33.1K, and held a 15.8% Share of Search versus Kettler’s 0.78%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kettler or Mitre 10?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitre 10, Kettler. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Hartman | Kettler |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 13.5% | 3.3% | 0.81% | 0.54% |
| Nov 2025 | 81.4% | 13.4% | 4% | 0.66% | 0.54% |
| Dec 2025 | 82.4% | 13.5% | 2.7% | 1% | 0.45% |
| Jan 2026 | 81.5% | 13.4% | 3.3% | 1.2% | 0.66% |
| Feb 2026 | 82.1% | 13.5% | 2.7% | 0.99% | 0.66% |
| Mar 2026 | 81.3% | 13.4% | 3.3% | 1.2% | 0.81% |
| Apr 2026 | 81.5% | 13.4% | 3.3% | 0.99% | 0.81% |
| May 2026 | 77.5% | 15.6% | 4.6% | 1.1% | 1.1% |
| Jun 2026 | 79.9% | 13.1% | 4.8% | 1.2% | 0.97% |
| Jul 2026 | 80.6% | 13.2% | 4% | 1.2% | 0.97% |
| Aug 2026 | 78.4% | 15.8% | 3.9% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Kettler and Mitre 10 comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of Kettler in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kettler’s estimated Share of Search among outdoor furniture brands worldwide moved from 0.54% to 0.78%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide moved from 13.5% to 15.8%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for outdoor furniture brands worldwide in August 2026?
1 change
In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Kettler’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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