Brandwave

How popular isMitre 10 in search?

In August 2026, there were an estimated 673K branded searches for Mitre 10 worldwide which is down 18.2% over the last 11 months. Mitre 10 holds 15.8% estimated Share of Search among outdoor furniture brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bunnings78.4%
  2. Mitre 1015.8%
  3. Freedom Furniture3.9%
  4. Hartman1.2%
  5. Kettler0.78%
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Which outdoor furniture brands compete with Mitre 10?

Mitre 10 against outdoor furniture brands worldwide, by month

Share of Search by month for Bunnings, Mitre 10, Freedom Furniture. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsMitre 10Freedom FurnitureHartmanKettler
Oct 202581.9%13.5%3.3%0.81%0.54%
Nov 202581.4%13.4%4%0.66%0.54%
Dec 202582.4%13.5%2.7%1%0.45%
Jan 202681.5%13.4%3.3%1.2%0.66%
Feb 202682.1%13.5%2.7%0.99%0.66%
Mar 202681.3%13.4%3.3%1.2%0.81%
Apr 202681.5%13.4%3.3%0.99%0.81%
May 202677.5%15.6%4.6%1.1%1.1%
Jun 202679.9%13.1%4.8%1.2%0.97%
Jul 202680.6%13.2%4%1.2%0.97%
Aug 202678.4%15.8%3.9%1.2%0.78%
Sep 2026—————

  1. 1.Bunnings

    78.4%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Mitre 10

    15.8%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.5 points.

  3. 3.Freedom Furniture

    3.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Hartman

    1.2%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kettler

    0.78%

    Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.

Compare search popularity between Mitre 10 and its closest rivals

How has branded search demand for Mitre 10 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre 10 worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide increased from 13.5% to 15.8%.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among outdoor furniture brands worldwide peaked at 15.8% in August 2026 and was lowest at 13.1% in June 2026.

How did search popularity change for outdoor furniture brands worldwide in August 2026?

  1. In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%.

  2. In August 2026, Bunnings lost estimated Share of Search among outdoor furniture brands worldwide, from 80.6% to 78.4%.

  3. Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Mitre 10 compete?

Mitre 10 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hardware store brands5th of 51.1%Show ranking
Timber merchant brands3rd of 510.4%Show ranking
Outdoor furniture brands2nd of 515.8%Shown above

How is Mitre 10 measured?

Brandwave collects information about searches that people make online using Mitre 10’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitre 10

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How the Brand Demand Index is measured

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