How popular isFreedom Furniture in search?
In August 2026, there were an estimated 165K branded searches for Freedom Furniture worldwide which is down 17.9% over the last 11 months. Freedom Furniture holds 3.9% estimated Share of Search among outdoor furniture brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which outdoor furniture brands compete with Freedom Furniture?
Share of Search by month for Bunnings, Mitre 10, Freedom Furniture. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Hartman | Kettler |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 13.5% | 3.3% | 0.81% | 0.54% |
| Nov 2025 | 81.4% | 13.4% | 4% | 0.66% | 0.54% |
| Dec 2025 | 82.4% | 13.5% | 2.7% | 1% | 0.45% |
| Jan 2026 | 81.5% | 13.4% | 3.3% | 1.2% | 0.66% |
| Feb 2026 | 82.1% | 13.5% | 2.7% | 0.99% | 0.66% |
| Mar 2026 | 81.3% | 13.4% | 3.3% | 1.2% | 0.81% |
| Apr 2026 | 81.5% | 13.4% | 3.3% | 0.99% | 0.81% |
| May 2026 | 77.5% | 15.6% | 4.6% | 1.1% | 1.1% |
| Jun 2026 | 79.9% | 13.1% | 4.8% | 1.2% | 0.97% |
| Jul 2026 | 80.6% | 13.2% | 4% | 1.2% | 0.97% |
| Aug 2026 | 78.4% | 15.8% | 3.9% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.4% | 3.4M | 0% | -2.2 points | |
| 2, held 2nd | 15.8% | 673K | +22.4% | +2.5 points | |
| 3, held 3rd | 3.9% | 165K | 0% | -0.1 points | |
| 4, held 4th | 1.2% | 49.5K | 0% | 0 points | |
| 5, held 5th | 0.78% | 33.1K | -18.3% | -0.2 points |
1.
Bunnings78.4%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -2.2 points.
2.
Mitre 10
15.8%
Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +2.5 points.
3.9%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Hartman
1.2%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.Kettler
0.78%
Held 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
Compare search popularity between Freedom Furniture and its closest rivals
How has branded search demand for Freedom Furniture changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Freedom Furniture worldwide fell from 201K to 165K.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide increased from 3.3% to 3.9%.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide peaked at 4.8% in June 2026 and was lowest at 2.7% in December 2025.
How did search popularity change for outdoor furniture brands worldwide in August 2026?
3 changes
In August 2026, Mitre 10 gained estimated Share of Search among outdoor furniture brands worldwide, from 13.2% to 15.8%.
In August 2026, Bunnings lost estimated Share of Search among outdoor furniture brands worldwide, from 80.6% to 78.4%.
Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
Where does Freedom Furniture compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Furniture brands | 3rd of 5 | 0.29% | Show ranking |
| Outdoor furniture brands | 3rd of 5 | 3.9% | Shown above |
How is Freedom Furniture measured?
Brandwave collects information about searches that people make online using Freedom Furniture’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- freedom furniture
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Is Freedom Furniture your brand?
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