Freedom Furniture vs Hartman:Which is more popular by branded search?
In August 2026, Freedom Furniture had more branded searches than Hartman among outdoor furniture brands worldwide. Freedom Furniture was estimated to have 165K branded searches compared to Hartman’s 49.5K, and held a 3.9% Share of Search versus Hartman’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freedom Furniture or Hartman?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freedom Furniture, Hartman. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Hartman | Kettler |
|---|---|---|---|---|---|
| Oct 2025 | 81.9% | 13.5% | 3.3% | 0.81% | 0.54% |
| Nov 2025 | 81.4% | 13.4% | 4% | 0.66% | 0.54% |
| Dec 2025 | 82.4% | 13.5% | 2.7% | 1% | 0.45% |
| Jan 2026 | 81.5% | 13.4% | 3.3% | 1.2% | 0.66% |
| Feb 2026 | 82.1% | 13.5% | 2.7% | 0.99% | 0.66% |
| Mar 2026 | 81.3% | 13.4% | 3.3% | 1.2% | 0.81% |
| Apr 2026 | 81.5% | 13.4% | 3.3% | 0.99% | 0.81% |
| May 2026 | 77.5% | 15.6% | 4.6% | 1.1% | 1.1% |
| Jun 2026 | 79.9% | 13.1% | 4.8% | 1.2% | 0.97% |
| Jul 2026 | 80.6% | 13.2% | 4% | 1.2% | 0.97% |
| Aug 2026 | 78.4% | 15.8% | 3.9% | 1.2% | 0.78% |
| Sep 2026 | — | — | — | — | — |
How has the Freedom Furniture and Hartman comparison changed over the last 12 months?
3 findings
- Freedom Furniture was ahead of Hartman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide moved from 3.3% to 3.9%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Hartman’s estimated Share of Search among outdoor furniture brands worldwide moved from 0.81% to 1.2%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for outdoor furniture brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Freedom Furniture’s and Hartman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freedom Furniture
1 branded search term
- freedom furniture
Hartman
1 branded search term
- hartman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.