Brandwave

Furniture brands:Which brands are most popular in search?

In August 2026, IKEA was the most searched among furniture brands worldwide, with an estimated 55.6M branded searches and 96.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA96.7%
  2. Harvey Norman2.6%
  3. Freedom Furniture0.29%
  4. Nick Scali0.23%
  5. Mocka0.13%

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Share of SearchLeaderboard

Compare the furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among furniture brands worldwide, by month

Share of Search by month for IKEA, Harvey Norman. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAHarvey NormanFreedom FurnitureNick ScaliMocka
Oct 202596.2%3.2%0.35%0.19%0.13%
Nov 202594.5%4.7%0.42%0.23%0.15%
Dec 202594.7%4.7%0.34%0.19%0.13%
Jan 202696.1%3.2%0.35%0.29%0.13%
Feb 202696.2%3.2%0.29%0.19%0.13%
Mar 202696.1%3.2%0.35%0.23%0.13%
Apr 202696.1%3.2%0.35%0.23%0.13%
May 202695.4%3.8%0.42%0.23%0.16%
Jun 202696%3.2%0.42%0.28%0.16%
Jul 202696.1%3.2%0.35%0.23%0.16%
Aug 202696.7%2.6%0.29%0.23%0.13%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.IKEA

    96.7%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  2. 2.Harvey Norman

    2.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Freedom Furniture

    0.29%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nick Scali

    0.23%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Mocka

    0.13%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among furniture brands worldwide?

In August 2026, IKEA was the most searched among furniture brands worldwide, with an estimated 55.6M branded searches and 96.7% estimated Share of Search within this set. Harvey Norman is in 2nd place, 94.1 percentage points behind at 2.6% Share of Search.

Global furniture brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
IKEA96.2% → 96.7%96.7%Aug 202694.5%Nov 20251st
Harvey Norman3.2% → 2.6%4.7%Dec 20252.6%Aug 20262nd
Freedom Furniture0.35% → 0.29%0.42%Jun 20260.29%Feb 20263rd
Nick Scali0.19% → 0.23%0.29%Jan 20260.19%Dec 20254th
Mocka0.13%0.16%Jul 20260.13%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide increased from 96.2% to 96.7%.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide decreased from 3.2% to 2.6%.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide peaked at 96.7% in August 2026 and was lowest at 94.5% in November 2025.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.6% in August 2026.
  • Across the 11 months ending August 2026, Freedom Furniture, Nick Scali and Mocka held steady: their estimated Share of Search among furniture brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for furniture brands worldwide in August 2026?

  1. In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.

  2. In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.

  3. Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  4. Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How the Brand Demand Index is measured

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