Brandwave

How popular isIKEA in search?

In August 2026, there were an estimated 55.6M branded searches for IKEA worldwide which held steady over the last 11 months. IKEA holds 96.7% estimated Share of Search among furniture brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA96.7%
  2. Harvey Norman2.6%
  3. Freedom Furniture0.29%
  4. Nick Scali0.23%
  5. Mocka0.13%
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Which furniture brands compete with IKEA?

IKEA against furniture brands worldwide, by month

Share of Search by month for IKEA, Harvey Norman. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAHarvey NormanFreedom FurnitureNick ScaliMocka
Oct 202596.2%3.2%0.35%0.19%0.13%
Nov 202594.5%4.7%0.42%0.23%0.15%
Dec 202594.7%4.7%0.34%0.19%0.13%
Jan 202696.1%3.2%0.35%0.29%0.13%
Feb 202696.2%3.2%0.29%0.19%0.13%
Mar 202696.1%3.2%0.35%0.23%0.13%
Apr 202696.1%3.2%0.35%0.23%0.13%
May 202695.4%3.8%0.42%0.23%0.16%
Jun 202696%3.2%0.42%0.28%0.16%
Jul 202696.1%3.2%0.35%0.23%0.16%
Aug 202696.7%2.6%0.29%0.23%0.13%
Sep 2026—————

  1. 1.IKEA

    96.7%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  2. 2.Harvey Norman

    2.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Freedom Furniture

    0.29%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nick Scali

    0.23%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Mocka

    0.13%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between IKEA and its closest rivals

How has branded search demand for IKEA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide increased from 96.2% to 96.7%.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide peaked at 96.7% in August 2026 and was lowest at 94.5% in November 2025.

How did search popularity change for furniture brands worldwide in August 2026?

  1. In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.

  2. In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.

  3. Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  4. Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does IKEA compete?

IKEA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curtain brands1st of 688.8%Show ranking
Cushion brands1st of 692.9%Show ranking
Furniture brands1st of 596.7%Shown above
Filing cabinet brands1st of 598.7%Show ranking
Shelving1st of 699.1%Show ranking
Shoe racks1st of 699.7%Show ranking

How is IKEA measured?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ikea

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is IKEA your brand?

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