Harvey Norman vs IKEA:Which is more popular by branded search?
In August 2026, IKEA had more branded searches than Harvey Norman among furniture brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Harvey Norman’s 1.5M, and held a 96.7% Share of Search versus Harvey Norman’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harvey Norman or IKEA?
Compare the furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Harvey Norman. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Harvey Norman | Freedom Furniture | Nick Scali | Mocka |
|---|---|---|---|---|---|
| Oct 2025 | 96.2% | 3.2% | 0.35% | 0.19% | 0.13% |
| Nov 2025 | 94.5% | 4.7% | 0.42% | 0.23% | 0.15% |
| Dec 2025 | 94.7% | 4.7% | 0.34% | 0.19% | 0.13% |
| Jan 2026 | 96.1% | 3.2% | 0.35% | 0.29% | 0.13% |
| Feb 2026 | 96.2% | 3.2% | 0.29% | 0.19% | 0.13% |
| Mar 2026 | 96.1% | 3.2% | 0.35% | 0.23% | 0.13% |
| Apr 2026 | 96.1% | 3.2% | 0.35% | 0.23% | 0.13% |
| May 2026 | 95.4% | 3.8% | 0.42% | 0.23% | 0.16% |
| Jun 2026 | 96% | 3.2% | 0.42% | 0.28% | 0.16% |
| Jul 2026 | 96.1% | 3.2% | 0.35% | 0.23% | 0.16% |
| Aug 2026 | 96.7% | 2.6% | 0.29% | 0.23% | 0.13% |
| Sep 2026 | — | — | — | — | — |
How has the Harvey Norman and IKEA comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Harvey Norman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide moved from 3.2% to 2.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, IKEA’s estimated Share of Search among furniture brands worldwide moved from 96.2% to 96.7%, and its estimated monthly branded searches held steady at 55.6M.
How did search popularity change for furniture brands worldwide in August 2026?
2 changes
In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.
In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Harvey Norman’s and IKEA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
1 branded search term
- harvey norman
IKEA
1 branded search term
- ikea
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.