Brandwave

How popular isHarvey Norman in search?

In August 2026, there were an estimated 1.5M branded searches for Harvey Norman worldwide which is down 18% over the last 11 months. Harvey Norman holds 2.6% estimated Share of Search among furniture brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA96.7%
  2. Harvey Norman2.6%
  3. Freedom Furniture0.29%
  4. Nick Scali0.23%
  5. Mocka0.13%
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Which furniture brands compete with Harvey Norman?

Harvey Norman against furniture brands worldwide, by month

Share of Search by month for IKEA, Harvey Norman. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAHarvey NormanFreedom FurnitureNick ScaliMocka
Oct 202596.2%3.2%0.35%0.19%0.13%
Nov 202594.5%4.7%0.42%0.23%0.15%
Dec 202594.7%4.7%0.34%0.19%0.13%
Jan 202696.1%3.2%0.35%0.29%0.13%
Feb 202696.2%3.2%0.29%0.19%0.13%
Mar 202696.1%3.2%0.35%0.23%0.13%
Apr 202696.1%3.2%0.35%0.23%0.13%
May 202695.4%3.8%0.42%0.23%0.16%
Jun 202696%3.2%0.42%0.28%0.16%
Jul 202696.1%3.2%0.35%0.23%0.16%
Aug 202696.7%2.6%0.29%0.23%0.13%
Sep 2026—————

  1. 1.IKEA

    96.7%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  2. 2.Harvey Norman

    2.6%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Freedom Furniture

    0.29%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Nick Scali

    0.23%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.Mocka

    0.13%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Harvey Norman and its closest rivals

How has branded search demand for Harvey Norman changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harvey Norman worldwide fell from 1.8M to 1.5M.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide decreased from 3.2% to 2.6%.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among furniture brands worldwide peaked at 4.7% in December 2025 and was lowest at 2.6% in August 2026.

How did search popularity change for furniture brands worldwide in August 2026?

  1. In August 2026, IKEA gained estimated Share of Search among furniture brands worldwide, from 96.1% to 96.7%.

  2. In August 2026, Harvey Norman lost estimated Share of Search among furniture brands worldwide, from 3.2% to 2.6%.

  3. Estimated monthly branded searches for Nick Scali worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  4. Estimated monthly branded searches for Freedom Furniture worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Harvey Norman compete?

Harvey Norman is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Furniture brands2nd of 52.6%Shown above
Electronics retailers3rd of 55.2%Show ranking

How is Harvey Norman measured?

Brandwave collects information about searches that people make online using Harvey Norman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • harvey norman

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How the Brand Demand Index is measured

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