Brandwave

Electronics retailers:Which brands are most popular in search?

In August 2026, Best Buy was the most searched among electronics retailers worldwide, with an estimated 20.4M branded searches and 70.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Best Buy70.2%
  2. Currys21.1%
  3. Harvey Norman5.2%
  4. Newegg3.4%
  5. JB Hi-Fi0.17%

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Share of SearchLeaderboard

Compare the retailers people buy electronics from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electronics retailers worldwide, by month

Share of Search by month for Best Buy, Currys, Harvey Norman, Newegg. The figures are in the table below the chart.

View monthly share of search table
MonthBest BuyCurrysHarvey NormanNeweggJB Hi-Fi
Oct 202569.4%20.8%6.2%3.4%0.11%
Nov 202569.4%20.9%6.3%3.4%0.11%
Dec 202572.6%17.9%6.5%2.9%0.14%
Jan 202669.4%20.8%6.2%3.4%0.17%
Feb 202669.3%20.9%6.3%3.4%0.17%
Mar 202673%17.9%5.4%3.6%0.14%
Apr 202673.5%18%5.4%3%0.18%
May 202672.6%17.8%6.5%2.9%0.18%
Jun 202673%17.9%5.4%3.6%0.18%
Jul 202673.4%18%5.4%3%0.22%
Aug 202670.2%21.1%5.2%3.4%0.17%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Best Buy

    70.2%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -3.2 points.

  2. 2.Currys

    21.1%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  3. Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Newegg

    3.4%

    Held 4th. 1M estimated branded searches, +21.5% vs prior month. Share +0.5 points.

  5. 5.JB Hi-Fi

    0.17%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among electronics retailers worldwide?

In August 2026, Best Buy was the most searched among electronics retailers worldwide, with an estimated 20.4M branded searches and 70.2% estimated Share of Search within this set. Currys is in 2nd place, 49.1 percentage points behind at 21.1% Share of Search.

Global electronics retailers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Best Buy69.4% → 70.2%73.5%Apr 202669.3%Feb 20261st
Currys20.8% → 21.1%21.1%Aug 202617.8%May 20262nd
Harvey Norman6.2% → 5.2%6.5%Dec 20255.2%Aug 20263rd
Newegg3.4%3.6%Mar 20262.9%Dec 20254th
JB Hi-Fi0.11% → 0.17%0.22%Jul 20260.11%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Best Buy’s estimated Share of Search among electronics retailers worldwide increased from 69.4% to 70.2%.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide decreased from 6.2% to 5.2%.
  • Across the 11 months ending August 2026, Best Buy’s estimated Share of Search among electronics retailers worldwide peaked at 73.5% in April 2026 and was lowest at 69.3% in February 2026.
  • Across the 11 months ending August 2026, Currys’ estimated Share of Search among electronics retailers worldwide peaked at 21.1% in August 2026 and was lowest at 17.8% in May 2026.
  • Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide peaked at 6.5% in December 2025 and was lowest at 5.2% in August 2026.
  • Across the 11 months ending August 2026, Currys, Newegg and JB Hi-Fi held steady: their estimated Share of Search among electronics retailers worldwide each moved less than 0.5 percentage points.

How did search popularity change for electronics retailers worldwide in August 2026?

  1. In August 2026, Currys gained estimated Share of Search among electronics retailers worldwide, from 18% to 21.1%.

  2. In August 2026, Best Buy lost estimated Share of Search among electronics retailers worldwide, from 73.4% to 70.2%.

  3. Estimated monthly branded searches for JB Hi-Fi worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.

  4. Estimated monthly branded searches for Harvey Norman worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

How the Brand Demand Index is measured

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