Best Buy vs Harvey Norman:Which is more popular by branded search?
In August 2026, Best Buy had more branded searches than Harvey Norman among electronics retailers worldwide. Best Buy was estimated to have 20.4M branded searches compared to Harvey Norman’s 1.5M, and held a 70.2% Share of Search versus Harvey Norman’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Best Buy or Harvey Norman?
Compare the retailers people buy electronics from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Best Buy, Harvey Norman. The figures are in the table below the chart.
View monthly share of search table
| Month | Best Buy | Currys | Harvey Norman | Newegg | JB Hi-Fi |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 20.8% | 6.2% | 3.4% | 0.11% |
| Nov 2025 | 69.4% | 20.9% | 6.3% | 3.4% | 0.11% |
| Dec 2025 | 72.6% | 17.9% | 6.5% | 2.9% | 0.14% |
| Jan 2026 | 69.4% | 20.8% | 6.2% | 3.4% | 0.17% |
| Feb 2026 | 69.3% | 20.9% | 6.3% | 3.4% | 0.17% |
| Mar 2026 | 73% | 17.9% | 5.4% | 3.6% | 0.14% |
| Apr 2026 | 73.5% | 18% | 5.4% | 3% | 0.18% |
| May 2026 | 72.6% | 17.8% | 6.5% | 2.9% | 0.18% |
| Jun 2026 | 73% | 17.9% | 5.4% | 3.6% | 0.18% |
| Jul 2026 | 73.4% | 18% | 5.4% | 3% | 0.22% |
| Aug 2026 | 70.2% | 21.1% | 5.2% | 3.4% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Best Buy and Harvey Norman comparison changed over the last 12 months?
3 findings
- Best Buy was ahead of Harvey Norman in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Best Buy’s estimated Share of Search among electronics retailers worldwide moved from 69.4% to 70.2%, and its estimated monthly branded searches held steady at 20.4M.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide moved from 6.2% to 5.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
How did search popularity change for electronics retailers worldwide in August 2026?
2 changes
In August 2026, Best Buy lost estimated Share of Search among electronics retailers worldwide, from 73.4% to 70.2%.
Estimated monthly branded searches for Harvey Norman worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Best Buy’s and Harvey Norman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Best Buy
1 branded search term
- best buy
Harvey Norman
1 branded search term
- harvey norman
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.