Brandwave

How popular isIKEA in search?

In August 2026, there were an estimated 55.6M branded searches for IKEA worldwide which held steady over the last 11 months. IKEA holds 99.1% estimated Share of Search among shelving worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA99.1%
  2. FlexiSpot0.55%
  3. Songmics0.16%
  4. Keter0.13%
  5. ClosetMaid0.06%
  6. Whitmor0.03%
IKEA website (opens in a new tab)

Follow IKEA and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which shelving compete with IKEA?

IKEA against shelving worldwide, by month

Share of Search by month for IKEA. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAFlexiSpotSongmicsKeterClosetMaidWhitmor
Oct 202599.2%0.44%0.13%0.11%0.05%0.03%
Nov 202599%0.64%0.16%0.11%0.05%0.03%
Dec 202599.1%0.55%0.16%0.09%0.05%0.03%
Jan 202699.1%0.55%0.16%0.11%0.06%0.03%
Feb 202699.1%0.54%0.16%0.13%0.06%0.03%
Mar 202699%0.58%0.16%0.2%0.06%0.04%
Apr 202698.9%0.58%0.16%0.24%0.06%0.03%
May 202698.9%0.58%0.16%0.24%0.06%0.03%
Jun 202698.9%0.67%0.16%0.2%0.06%0.03%
Jul 202698.9%0.65%0.16%0.16%0.06%0.03%
Aug 202699.1%0.55%0.16%0.13%0.06%0.03%
Sep 2026——————

  1. 1.IKEA

    99.1%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  2. 2.FlexiSpot

    0.55%

    Held 2nd. 310K estimated branded searches, +4% vs prior month. Share -0.1 points.

  3. 3.Songmics

    0.16%

    Moved from 4th to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Keter

    0.13%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ClosetMaid

    0.06%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

  6. 6.Whitmor

    0.03%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between IKEA and its closest rivals

How has branded search demand for IKEA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among shelving worldwide held steady, from 99.2% to 99.1%.

How did search popularity change for shelving worldwide in August 2026?

  1. In August 2026, Songmics rose from 4th to 3rd among shelving worldwide.

  2. In August 2026, Keter fell from 3rd to 4th among shelving worldwide.

  3. Estimated monthly branded searches for FlexiSpot worldwide rose 25.9% over 11 measured months, from 246K to 310K in August 2026.

  4. Estimated monthly branded searches for ClosetMaid worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

Where does IKEA compete?

IKEA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curtain brands1st of 688.8%Show ranking
Cushion brands1st of 692.9%Show ranking
Furniture brands1st of 596.7%Show ranking
Filing cabinet brands1st of 598.7%Show ranking
Shelving1st of 699.1%Shown above
Shoe racks1st of 699.7%Show ranking

How is IKEA measured?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ikea

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is IKEA your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free