Brandwave

How popular isIKEA in search?

In August 2026, there were an estimated 55.6M branded searches for IKEA worldwide which held steady over the last 11 months. IKEA holds 98.7% estimated Share of Search among filing cabinet brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. IKEA98.7%
  2. Germania1.2%
  3. Silverline0.07%
  4. Bisley<0.01%
  5. Triumph<0.01%
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Which filing cabinet brands compete with IKEA?

IKEA against filing cabinet brands worldwide, by month

Share of Search by month for IKEA. The figures are in the table below the chart.

View monthly share of search table
MonthIKEAGermaniaSilverlineBisleyTriumph
Oct 202598.7%1.2%0.06%<0.01%<0.01%
Nov 202598.7%1.2%0.06%<0.01%<0.01%
Dec 202598.7%1.2%0.06%<0.01%<0.01%
Jan 202698.7%1.2%0.06%<0.01%<0.01%
Feb 202698.5%1.5%0.07%<0.01%<0.01%
Mar 202698.5%1.5%0.07%<0.01%<0.01%
Apr 202698.5%1.5%0.07%<0.01%<0.01%
May 202698.5%1.5%0.07%<0.01%<0.01%
Jun 202697.8%2.1%0.07%<0.01%<0.01%
Jul 202698.7%1.2%0.07%<0.01%<0.01%
Aug 202698.7%1.2%0.07%<0.01%<0.01%
Sep 2026—————

  1. 1.IKEA

    98.7%

    Held 1st. 55.6M estimated branded searches, +22.2% vs prior month. Share 0 points.

  2. 2.Germania

    1.2%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share 0 points.

  3. 3.Silverline

    0.07%

    Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.

  4. 4.Bisley

    <0.01%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share 0 points.

  5. 5.Triumph

    <0.01%

    Held 5th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

Compare search popularity between IKEA and its closest rivals

Every comparison with IKEA

How has branded search demand for IKEA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.6M.
  • Across the 11 months ending August 2026, IKEA’s estimated Share of Search among filing cabinet brands worldwide held steady at 98.7%.

How did search popularity change for filing cabinet brands worldwide in August 2026?

  1. Estimated monthly branded searches for Triumph worldwide rose 80% over 11 measured months, from 50 to 90 in August 2026.

  2. Estimated monthly branded searches for Silverline worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

Where does IKEA compete?

IKEA is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Curtain brands1st of 688.8%Show ranking
Cushion brands1st of 690.8%Show ranking
Furniture brands1st of 596.7%Show ranking
Filing cabinet brands1st of 598.7%Shown above
Shelving1st of 699.1%Show ranking
Shoe racks1st of 699.7%Show ranking

How is IKEA measured?

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ikea

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is IKEA your brand?

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