Hardware store brands:Which brands are most popular in search?
In August 2026, Home Depot was the most searched among hardware store brands worldwide, with an estimated 37.2M branded searches and 63.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Home Depot63.1%
Lowe's23.1%
Ace Hardware6.9%
Bunnings5.7%Mitre 101.1%
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Share of SearchLeaderboard
Compare the hardware store brands people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Home Depot, Lowe's, Ace Hardware, Bunnings. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Depot | Lowe's | Ace Hardware | Bunnings | Mitre 10 |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.4% | 6.7% | 8.2% | 1.4% |
| Nov 2025 | 62.4% | 22.8% | 6.9% | 6.9% | 1.1% |
| Dec 2025 | 56.4% | 25.2% | 7.6% | 9.3% | 1.5% |
| Jan 2026 | 57.6% | 25.7% | 7.7% | 7.7% | 1.3% |
| Feb 2026 | 58.3% | 26.1% | 6.4% | 7.8% | 1.3% |
| Mar 2026 | 63.3% | 23.1% | 7% | 5.7% | 0.94% |
| Apr 2026 | 63.3% | 23.1% | 7% | 5.7% | 0.94% |
| May 2026 | 64% | 23.3% | 7% | 4.7% | 0.95% |
| Jun 2026 | 59.3% | 26.5% | 8% | 5.3% | 0.88% |
| Jul 2026 | 62.3% | 22.8% | 8.4% | 5.6% | 0.92% |
| Aug 2026 | 63.1% | 23.1% | 6.9% | 5.7% | 1.1% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 37.2M | 0% | +0.8 points | |
| 2, held 2nd | 23.1% | 13.6M | 0% | +0.3 points | |
| 3, held 3rd | 6.9% | 4.1M | -18.2% | -1.4 points | |
| 4, held 4th | 5.7% | 3.4M | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 673K | +22.4% | +0.2 points |
63.1%
Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.
23.1%
Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.3 points.
6.9%
Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.
Bunnings5.7%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
1.1%
Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
Compare search popularity between leading brands
- Home Depot vs Ace Hardware: compare search popularity
- Home Depot vs Bunnings: compare search popularity
- Lowe's vs Ace Hardware: compare search popularity
- Lowe's vs Bunnings: compare search popularity
- Ace Hardware vs Bunnings: compare search popularity
- Compare any of these brands
Which brand is most popular in search among hardware store brands worldwide?
5 brands
In August 2026, Home Depot was the most searched among hardware store brands worldwide, with an estimated 37.2M branded searches and 63.1% estimated Share of Search within this set. Lowe's is in 2nd place, 40.1 percentage points behind at 23.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Home Depot | 61.3% → 63.1% | 64%May 2026 | 56.4%Dec 2025 | 1st |
| Lowe's | 22.4% → 23.1% | 26.5%Jun 2026 | 22.4%Oct 2025 | 2nd |
| Ace Hardware | 6.7% → 6.9% | 8.4%Jul 2026 | 6.4%Feb 2026 | 4th → 3rd |
| Bunnings | 8.2% → 5.7% | 9.3%Dec 2025 | 4.7%May 2026 | 3rd → 4th |
| Mitre 10 | 1.4% → 1.1% | 1.5%Dec 2025 | 0.88%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide increased from 61.3% to 63.1%.
- Across the 11 months ending August 2026, Lowe's’ estimated Share of Search among hardware store brands worldwide increased from 22.4% to 23.1%.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide decreased from 8.2% to 5.7%.
- Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide peaked at 64% in May 2026 and was lowest at 56.4% in December 2025.
- Across the 11 months ending August 2026, Lowe's’ estimated Share of Search among hardware store brands worldwide peaked at 26.5% in June 2026 and was lowest at 22.4% in October 2025.
- Across the 11 months ending August 2026, Ace Hardware’s estimated Share of Search among hardware store brands worldwide peaked at 8.4% in July 2026 and was lowest at 6.4% in February 2026.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide peaked at 9.3% in December 2025 and was lowest at 4.7% in May 2026.
- Across the 11 months ending August 2026, Ace Hardware rose from 4th to 3rd among hardware store brands worldwide.
- Across the 11 months ending August 2026, Bunnings fell from 3rd to 4th among hardware store brands worldwide.
- Across the 11 months ending August 2026, Mitre 10 held steady: its estimated Share of Search among hardware store brands worldwide moved less than 0.5 percentage points.
How did search popularity change for hardware store brands worldwide in August 2026?
4 changes
In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.
In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.
Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.
Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
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