How popular isBunnings in search?
In August 2026, there were an estimated 3.4M branded searches for Bunnings worldwide which is down 33% over the last 11 months. Bunnings holds 5.7% estimated Share of Search among hardware store brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Home Depot63.1%
- Lowe's23.1%
- Ace Hardware6.9%
Bunnings5.7%Mitre 101.1%
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Which hardware store brands compete with Bunnings?
Share of Search by month for Home Depot, Lowe's, Ace Hardware, Bunnings. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Depot | Lowe's | Ace Hardware | Bunnings | Mitre 10 |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.4% | 6.7% | 8.2% | 1.4% |
| Nov 2025 | 62.4% | 22.8% | 6.9% | 6.9% | 1.1% |
| Dec 2025 | 56.4% | 25.2% | 7.6% | 9.3% | 1.5% |
| Jan 2026 | 57.6% | 25.7% | 7.7% | 7.7% | 1.3% |
| Feb 2026 | 58.3% | 26.1% | 6.4% | 7.8% | 1.3% |
| Mar 2026 | 63.3% | 23.1% | 7% | 5.7% | 0.94% |
| Apr 2026 | 63.3% | 23.1% | 7% | 5.7% | 0.94% |
| May 2026 | 64% | 23.3% | 7% | 4.7% | 0.95% |
| Jun 2026 | 59.3% | 26.5% | 8% | 5.3% | 0.88% |
| Jul 2026 | 62.3% | 22.8% | 8.4% | 5.6% | 0.92% |
| Aug 2026 | 63.1% | 23.1% | 6.9% | 5.7% | 1.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 37.2M | 0% | +0.8 points | |
| 2, held 2nd | 23.1% | 13.6M | 0% | +0.3 points | |
| 3, held 3rd | 6.9% | 4.1M | -18.2% | -1.4 points | |
| 4, held 4th | 5.7% | 3.4M | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 673K | +22.4% | +0.2 points |
63.1%
Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.8 points.
2.Lowe's
23.1%
Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.3 points.
6.9%
Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -1.4 points.
4.
Bunnings5.7%
Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Mitre 10
1.1%
Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.
Compare search popularity between Bunnings and its closest rivals
How has branded search demand for Bunnings changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bunnings worldwide fell from 5M to 3.4M.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide decreased from 8.2% to 5.7%.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide peaked at 9.3% in December 2025 and was lowest at 4.7% in May 2026.
- Across the 11 months ending August 2026, Bunnings fell from 3rd to 4th among hardware store brands worldwide.
How did search popularity change for hardware store brands worldwide in August 2026?
4 changes
In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.
In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.

Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.
Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
Where does Bunnings compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hardware store brands | 4th of 5 | 5.7% | Shown above |
| Timber merchant brands | 1st of 5 | 51.9% | Show ranking |
| Outdoor furniture brands | 1st of 5 | 78.4% | Show ranking |
| Guttering brands | 1st of 5 | 97.6% | Show ranking |
How is Bunnings measured?
Brandwave collects information about searches that people make online using Bunnings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bunnings
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Is Bunnings your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.