Brandwave

Bunnings vs Home Depot:Which is more popular by branded search?

In August 2026, Home Depot had more branded searches than Bunnings among hardware store brands worldwide. Home Depot was estimated to have 37.2M branded searches compared to Bunnings’ 3.4M, and held a 63.1% Share of Search versus Bunnings’ 5.7%. These are worldwide searches for English-language branded terms.

Share of Search among hardware store brands worldwide in August 2026Which is more popular in search, Bunnings or Home Depot?
Bunnings5.7%3.4M searches
vs
Home Depot63.1%37.2M searches

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Which is more popular in search, Bunnings or Home Depot?

Compare the hardware store brands people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bunnings and Home Depot among hardware store brands worldwide, by month

Share of Search by month for Home Depot, Bunnings. The figures are in the table below the chart.

View monthly share of search table
MonthHome DepotLowe'sAce HardwareBunningsMitre 10
Oct 202561.3%22.4%6.7%8.2%1.4%
Nov 202562.4%22.8%6.9%6.9%1.1%
Dec 202556.4%25.2%7.6%9.3%1.5%
Jan 202657.6%25.7%7.7%7.7%1.3%
Feb 202658.3%26.1%6.4%7.8%1.3%
Mar 202663.3%23.1%7%5.7%0.94%
Apr 202663.3%23.1%7%5.7%0.94%
May 202664%23.3%7%4.7%0.95%
Jun 202659.3%26.5%8%5.3%0.88%
Jul 202662.3%22.8%8.4%5.6%0.92%
Aug 202663.1%23.1%6.9%5.7%1.1%
Sep 2026—————

How has the Bunnings and Home Depot comparison changed over the last 12 months?

  • Home Depot was ahead of Bunnings in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide moved from 8.2% to 5.7%, and its estimated monthly branded searches moved from 5M to 3.4M.
  • Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide moved from 61.3% to 63.1%, and its estimated monthly branded searches held steady at 37.2M.

How did search popularity change for hardware store brands worldwide in August 2026?

  1. In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.

  2. Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bunnings’ and Home Depot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bunnings

1 branded search term

  • bunnings

Home Depot

1 branded search term

  • home depot

How the Brand Demand Index is measured

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