Brandwave

How popular isHome Depot in search?

In August 2026, there were an estimated 37.2M branded searches for Home Depot worldwide which held steady over the last 11 months. Home Depot holds 63.1% estimated Share of Search among hardware store brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Home Depot63.1%
  2. Lowe's23.1%
  3. Ace Hardware6.9%
  4. Bunnings5.7%
  5. Mitre 101.1%
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Which hardware store brands compete with Home Depot?

Home Depot against hardware store brands worldwide, by month

Share of Search by month for Home Depot, Lowe's, Ace Hardware, Bunnings. The figures are in the table below the chart.

View monthly share of search table
MonthHome DepotLowe'sAce HardwareBunningsMitre 10
Oct 202561.3%22.4%6.7%8.2%1.4%
Nov 202562.4%22.8%6.9%6.9%1.1%
Dec 202556.4%25.2%7.6%9.3%1.5%
Jan 202657.6%25.7%7.7%7.7%1.3%
Feb 202658.3%26.1%6.4%7.8%1.3%
Mar 202663.3%23.1%7%5.7%0.94%
Apr 202663.3%23.1%7%5.7%0.94%
May 202664%23.3%7%4.7%0.95%
Jun 202659.3%26.5%8%5.3%0.88%
Jul 202662.3%22.8%8.4%5.6%0.92%
Aug 202663.1%23.1%6.9%5.7%1.1%
Sep 2026—————

  1. 1.Home Depot

    63.1%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Lowe's

    23.1%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Ace Hardware

    6.9%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Bunnings

    5.7%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Mitre 10

    1.1%

    Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Home Depot and its closest rivals

How has branded search demand for Home Depot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Home Depot worldwide held steady at 37.2M.
  • Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide increased from 61.3% to 63.1%.
  • Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide peaked at 64% in May 2026 and was lowest at 56.4% in December 2025.

How did search popularity change for hardware store brands worldwide in August 2026?

  1. In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.

  2. In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.

  3. Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.

  4. Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Home Depot measured?

Brandwave collects information about searches that people make online using Home Depot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • home depot

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How the Brand Demand Index is measured

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