Brandwave

Timber merchant brands:Which brands are most popular in search?

In August 2026, Bunnings was the most searched among timber merchant brands worldwide, with an estimated 3.4M branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bunnings51.9%
  2. Carters34.7%
  3. Mitre 1010.4%
  4. ITM2.6%
  5. PlaceMakers0.42%

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Share of SearchLeaderboard

Compare the timber merchant brands builders buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among timber merchant brands worldwide, by month

Share of Search by month for Bunnings, Carters, Mitre 10, ITM. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsCartersMitre 10ITMPlaceMakers
Oct 202556.8%31.1%9.3%2.3%0.46%
Nov 202553.1%35.6%8.7%2.1%0.43%
Dec 202560.8%27.2%9.9%1.6%0.33%
Jan 202660.3%27%9.9%2.4%0.4%
Feb 202656.5%31%9.3%2.8%0.46%
Mar 202656.7%31.1%9.3%2.3%0.56%
Apr 202656.5%31%9.3%2.8%0.46%
May 202651.6%34.5%10.4%3.1%0.42%
Jun 202656.2%30.7%9.2%3.4%0.45%
Jul 202656.6%30.9%9.3%2.8%0.46%
Aug 202651.9%34.7%10.4%2.6%0.42%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Bunnings

    51.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Carters

    34.7%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.8 points.

  3. 3.Mitre 10

    10.4%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.ITM

    2.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.PlaceMakers

    0.42%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among timber merchant brands worldwide?

In August 2026, Bunnings was the most searched among timber merchant brands worldwide, with an estimated 3.4M branded searches and 51.9% estimated Share of Search within this set. Carters is in 2nd place, 17.2 percentage points behind at 34.7% Share of Search.

Global timber merchant brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bunnings56.8% → 51.9%60.8%Dec 202551.6%May 20261st
Carters31.1% → 34.7%35.6%Nov 202527%Jan 20262nd
Mitre 109.3% → 10.4%10.4%Aug 20268.7%Nov 20253rd
ITM2.3% → 2.6%3.4%Jun 20261.6%Dec 20254th
PlaceMakers0.46% → 0.42%0.56%Mar 20260.33%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among timber merchant brands worldwide decreased from 56.8% to 51.9%.
  • Across the 11 months ending August 2026, Carters’ estimated Share of Search among timber merchant brands worldwide increased from 31.1% to 34.7%.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide increased from 9.3% to 10.4%.
  • Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among timber merchant brands worldwide peaked at 60.8% in December 2025 and was lowest at 51.6% in May 2026.
  • Across the 11 months ending August 2026, Carters’ estimated Share of Search among timber merchant brands worldwide peaked at 35.6% in November 2025 and was lowest at 27% in January 2026.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide peaked at 10.4% in August 2026 and was lowest at 8.7% in November 2025.
  • Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, ITM and PlaceMakers held steady: their estimated Share of Search among timber merchant brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for timber merchant brands worldwide in August 2026?

  1. In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.

  2. In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.

  3. In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%.

  4. Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  5. Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

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