Carters vs Mitre 10:Which is more popular by branded search?
In August 2026, Carters had more branded searches than Mitre 10 among timber merchant brands worldwide. Carters was estimated to have 2.2M branded searches compared to Mitre 10’s 673K, and held a 34.7% Share of Search versus Mitre 10’s 10.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carters or Mitre 10?
Compare the timber merchant brands builders buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Carters, Mitre 10. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Carters | Mitre 10 | ITM | PlaceMakers |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 31.1% | 9.3% | 2.3% | 0.46% |
| Nov 2025 | 53.1% | 35.6% | 8.7% | 2.1% | 0.43% |
| Dec 2025 | 60.8% | 27.2% | 9.9% | 1.6% | 0.33% |
| Jan 2026 | 60.3% | 27% | 9.9% | 2.4% | 0.4% |
| Feb 2026 | 56.5% | 31% | 9.3% | 2.8% | 0.46% |
| Mar 2026 | 56.7% | 31.1% | 9.3% | 2.3% | 0.56% |
| Apr 2026 | 56.5% | 31% | 9.3% | 2.8% | 0.46% |
| May 2026 | 51.6% | 34.5% | 10.4% | 3.1% | 0.42% |
| Jun 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.45% |
| Jul 2026 | 56.6% | 30.9% | 9.3% | 2.8% | 0.46% |
| Aug 2026 | 51.9% | 34.7% | 10.4% | 2.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Carters and Mitre 10 comparison changed over the last 12 months?
3 findings
- Carters was ahead of Mitre 10 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among timber merchant brands worldwide moved from 31.1% to 34.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide moved from 9.3% to 10.4%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for timber merchant brands worldwide in August 2026?
2 changes
In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.
In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Carters’ and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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