Brandwave

How popular isMitre 10 in search?

In August 2026, there were an estimated 673K branded searches for Mitre 10 worldwide which is down 18.2% over the last 11 months. Mitre 10 holds 10.4% estimated Share of Search among timber merchant brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bunnings51.9%
  2. Carters34.7%
  3. Mitre 1010.4%
  4. ITM2.6%
  5. PlaceMakers0.42%
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Which timber merchant brands compete with Mitre 10?

Mitre 10 against timber merchant brands worldwide, by month

Share of Search by month for Bunnings, Carters, Mitre 10, ITM. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsCartersMitre 10ITMPlaceMakers
Oct 202556.8%31.1%9.3%2.3%0.46%
Nov 202553.1%35.6%8.7%2.1%0.43%
Dec 202560.8%27.2%9.9%1.6%0.33%
Jan 202660.3%27%9.9%2.4%0.4%
Feb 202656.5%31%9.3%2.8%0.46%
Mar 202656.7%31.1%9.3%2.3%0.56%
Apr 202656.5%31%9.3%2.8%0.46%
May 202651.6%34.5%10.4%3.1%0.42%
Jun 202656.2%30.7%9.2%3.4%0.45%
Jul 202656.6%30.9%9.3%2.8%0.46%
Aug 202651.9%34.7%10.4%2.6%0.42%
Sep 2026—————

  1. 1.Bunnings

    51.9%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Carters

    34.7%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.8 points.

  3. 3.Mitre 10

    10.4%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.ITM

    2.6%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.PlaceMakers

    0.42%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Mitre 10 and its closest rivals

How has branded search demand for Mitre 10 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre 10 worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide increased from 9.3% to 10.4%.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide peaked at 10.4% in August 2026 and was lowest at 8.7% in November 2025.

How did search popularity change for timber merchant brands worldwide in August 2026?

  1. In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.

  2. In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.

  3. In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%.

  4. Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.

  5. Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

Where does Mitre 10 compete?

Mitre 10 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hardware store brands5th of 51.1%Show ranking
Timber merchant brands3rd of 510.4%Shown above
Outdoor furniture brands2nd of 515.8%Show ranking

How is Mitre 10 measured?

Brandwave collects information about searches that people make online using Mitre 10’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitre 10

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How the Brand Demand Index is measured

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