Mitre 10 vs PlaceMakers:Which is more popular by branded search?
In August 2026, Mitre 10 had more branded searches than PlaceMakers among timber merchant brands worldwide. Mitre 10 was estimated to have 673K branded searches compared to PlaceMakers’ 27.1K, and held a 10.4% Share of Search versus PlaceMakers’ 0.42%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mitre 10 or PlaceMakers?
Compare the timber merchant brands builders buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mitre 10, PlaceMakers. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Carters | Mitre 10 | ITM | PlaceMakers |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 31.1% | 9.3% | 2.3% | 0.46% |
| Nov 2025 | 53.1% | 35.6% | 8.7% | 2.1% | 0.43% |
| Dec 2025 | 60.8% | 27.2% | 9.9% | 1.6% | 0.33% |
| Jan 2026 | 60.3% | 27% | 9.9% | 2.4% | 0.4% |
| Feb 2026 | 56.5% | 31% | 9.3% | 2.8% | 0.46% |
| Mar 2026 | 56.7% | 31.1% | 9.3% | 2.3% | 0.56% |
| Apr 2026 | 56.5% | 31% | 9.3% | 2.8% | 0.46% |
| May 2026 | 51.6% | 34.5% | 10.4% | 3.1% | 0.42% |
| Jun 2026 | 56.2% | 30.7% | 9.2% | 3.4% | 0.45% |
| Jul 2026 | 56.6% | 30.9% | 9.3% | 2.8% | 0.46% |
| Aug 2026 | 51.9% | 34.7% | 10.4% | 2.6% | 0.42% |
| Sep 2026 | — | — | — | — | — |
How has the Mitre 10 and PlaceMakers comparison changed over the last 12 months?
3 findings
- Mitre 10 was ahead of PlaceMakers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide moved from 9.3% to 10.4%, and its estimated monthly branded searches moved from 823K to 673K.
- Across the 11 months ending August 2026, PlaceMakers’ estimated Share of Search among timber merchant brands worldwide moved from 0.46% to 0.42%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
How did search popularity change for timber merchant brands worldwide in August 2026?
2 changes
In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.
Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mitre 10’s and PlaceMakers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mitre 10
1 branded search term
- mitre 10
PlaceMakers
1 branded search term
- placemakers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.