Brandwave

How popular isMitre 10 in search?

In August 2026, there were an estimated 673K branded searches for Mitre 10 worldwide which is down 18.2% over the last 11 months. Mitre 10 holds 1.1% estimated Share of Search among hardware store brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Home Depot63.1%
  2. Lowe's23.1%
  3. Ace Hardware6.9%
  4. Bunnings5.7%
  5. Mitre 101.1%
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Where does Mitre 10 compete?

Mitre 10 is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hardware store brands5th of 51.1%Shown below
Timber merchant brands3rd of 510.4%Show ranking
Outdoor furniture brands2nd of 515.8%Show ranking

Which hardware store brands compete with Mitre 10?

Mitre 10 against hardware store brands worldwide, by month

Share of Search by month for Home Depot, Lowe's, Ace Hardware, Bunnings, Mitre 10. The figures are in the table below the chart.

View monthly share of search table
MonthHome DepotLowe'sAce HardwareBunningsMitre 10
Oct 202561.3%22.4%6.7%8.2%1.4%
Nov 202562.4%22.8%6.9%6.9%1.1%
Dec 202556.4%25.2%7.6%9.3%1.5%
Jan 202657.6%25.7%7.7%7.7%1.3%
Feb 202658.3%26.1%6.4%7.8%1.3%
Mar 202663.3%23.1%7%5.7%0.94%
Apr 202663.3%23.1%7%5.7%0.94%
May 202664%23.3%7%4.7%0.95%
Jun 202659.3%26.5%8%5.3%0.88%
Jul 202662.3%22.8%8.4%5.6%0.92%
Aug 202663.1%23.1%6.9%5.7%1.1%
Sep 2026—————

  1. 1.Home Depot

    63.1%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Lowe's

    23.1%

    Held 2nd. 13.6M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Ace Hardware

    6.9%

    Held 3rd. 4.1M estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  4. 4.Bunnings

    5.7%

    Held 4th. 3.4M estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Mitre 10

    1.1%

    Held 5th. 673K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Mitre 10 and its closest rivals

How has branded search demand for Mitre 10 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mitre 10 worldwide fell from 823K to 673K.
  • Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among hardware store brands worldwide held steady, from 1.4% to 1.1%.

How did search popularity change for hardware store brands worldwide in August 2026?

  1. In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.

  2. In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.

  3. Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.

  4. Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

How is Mitre 10 measured?

Brandwave collects information about searches that people make online using Mitre 10’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mitre 10

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How the Brand Demand Index is measured

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