Ace Hardware vs Mitre 10:Which is more popular by branded search?
In August 2026, Ace Hardware had more branded searches than Mitre 10 among hardware store brands worldwide. Ace Hardware was estimated to have 4.1M branded searches compared to Mitre 10’s 673K, and held a 6.9% Share of Search versus Mitre 10’s 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Ace Hardware or Mitre 10?
Compare the hardware store brands people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ace Hardware, Mitre 10. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Depot | Lowe's | Ace Hardware | Bunnings | Mitre 10 |
|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 22.4% | 6.7% | 8.2% | 1.4% |
| Nov 2025 | 62.4% | 22.8% | 6.9% | 6.9% | 1.1% |
| Dec 2025 | 56.4% | 25.2% | 7.6% | 9.3% | 1.5% |
| Jan 2026 | 57.6% | 25.7% | 7.7% | 7.7% | 1.3% |
| Feb 2026 | 58.3% | 26.1% | 6.4% | 7.8% | 1.3% |
| Mar 2026 | 63.3% | 23.1% | 7% | 5.7% | 0.94% |
| Apr 2026 | 63.3% | 23.1% | 7% | 5.7% | 0.94% |
| May 2026 | 64% | 23.3% | 7% | 4.7% | 0.95% |
| Jun 2026 | 59.3% | 26.5% | 8% | 5.3% | 0.88% |
| Jul 2026 | 62.3% | 22.8% | 8.4% | 5.6% | 0.92% |
| Aug 2026 | 63.1% | 23.1% | 6.9% | 5.7% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Ace Hardware and Mitre 10 comparison changed over the last 12 months?
3 findings
- Ace Hardware was ahead of Mitre 10 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ace Hardware’s estimated Share of Search among hardware store brands worldwide moved from 6.7% to 6.9%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among hardware store brands worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 823K to 673K.
How did search popularity change for hardware store brands worldwide in August 2026?
2 changes
In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.
Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Ace Hardware’s and Mitre 10’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ace Hardware
1 branded search term
- ace hardware
Mitre 10
1 branded search term
- mitre 10
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.