Hydrow vs NordicTrack:Which is more popular by branded search?

Name: Hydrow vs NordicTrack: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, NordicTrack had more branded searches than Hydrow among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to Hydrow’s 8.1K, and held a 43.5% Share of Search versus Hydrow’s 3.9%. These are worldwide searches for English-language branded terms.

Share of Search among rowing machine brands worldwide in August 2026Which is more popular in search, Hydrow or NordicTrack?

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Which is more popular in search, Hydrow or NordicTrack?

Compare the rowing machine brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hydrow and NordicTrack among rowing machine brands worldwide, by month

Month	NordicTrack	Concept2	WaterRower	Peloton	Sunny Health and Fitness	Hydrow
Oct 2025	41.3%	27.6%	15.1%	6.8%	3.7%	5.5%
Nov 2025	44.2%	29.6%	13.3%	4.8%	3.2%	4.8%
Dec 2025	46.3%	25.4%	13.9%	6.2%	4.1%	4.1%
Jan 2026	41.7%	27.9%	15.3%	6.8%	4.6%	3.7%
Feb 2026	45.5%	25.1%	13.7%	7.5%	4.1%	4.1%
Mar 2026	42.3%	28.2%	15.5%	5.6%	4.6%	3.8%
Apr 2026	38.6%	31.6%	14.1%	6.3%	5.2%	4.2%
May 2026	38.6%	31.6%	14.1%	6.3%	5.2%	4.2%
Jun 2026	41.3%	27.6%	15.1%	6.8%	5.5%	3.7%
Jul 2026	41%	27.4%	15%	6.7%	5.5%	4.5%
Aug 2026	43.5%	29.1%	13%	5.8%	4.8%	3.9%
Sep 2026	—	—	—	—	—	—

How has the Hydrow and NordicTrack comparison changed over the last 12 months?

3 findings

NordicTrack was ahead of Hydrow in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Hydrow’s estimated Share of Search among rowing machine brands worldwide moved from 5.5% to 3.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide moved from 41.3% to 43.5%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for rowing machine brands worldwide in August 2026?

2 changes

In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
In August 2026, Hydrow lost estimated Share of Search among rowing machine brands worldwide, from 4.5% to 3.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Hydrow’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.