NordicTrack vs WaterRower:Which is searched more?
In August 2026, NordicTrack had more branded searches than WaterRower among rowing machine brands worldwide. NordicTrack was estimated to have 90.5K branded searches compared to WaterRower’s 27.1K, and held a 43.5% Share of Search versus WaterRower’s 13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, NordicTrack or WaterRower?
Compare the rowing machine brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, WaterRower. The figures are in the table below the chart.
View monthly share of search table
| Month | NordicTrack | WaterRower |
|---|---|---|
| Oct 2025 | 41.3% | 15.1% |
| Nov 2025 | 44.2% | 13.3% |
| Dec 2025 | 46.3% | 13.9% |
| Jan 2026 | 41.7% | 15.3% |
| Feb 2026 | 45.5% | 13.7% |
| Mar 2026 | 42.3% | 15.5% |
| Apr 2026 | 38.6% | 14.1% |
| May 2026 | 38.6% | 14.1% |
| Jun 2026 | 41.3% | 15.1% |
| Jul 2026 | 41% | 15% |
| Aug 2026 | 43.5% | 13% |
| Sep 2026 | — | — |
How has the NordicTrack and WaterRower comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of WaterRower in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among rowing machine brands worldwide moved from 41.3% to 43.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 11 months ending August 2026, WaterRower’s estimated Share of Search among rowing machine brands worldwide moved from 15.1% to 13%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for rowing machine brands worldwide in August 2026?
2 changes
In August 2026, NordicTrack gained estimated Share of Search among rowing machine brands worldwide, from 41% to 43.5%.
In August 2026, WaterRower lost estimated Share of Search among rowing machine brands worldwide, from 15% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using NordicTrack’s and WaterRower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
1 branded search term
- nordictrack
WaterRower
1 branded search term
- waterrower
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