How popular isNordicTrack in search?
In September 2026, there were an estimated 154K branded searches for NordicTrack worldwide which is down 22.7% over the last 12 months. NordicTrack holds 11.2% estimated Share of Search among home fitness equipment brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Peloton57.2%
Technogym18.9%
NordicTrack11.2%
Rogue Fitness8%Concept24.4%
Lifespan Fitness0.32%
Follow NordicTrack and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which home fitness equipment brands compete with NordicTrack?
Share of Search by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Concept2. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Concept2 | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 14.4% | 11% | 6.1% | 3.3% | 0.24% |
| Nov 2025 | 57.3% | 13% | 16.6% | 8.2% | 4.5% | 0.33% |
| Dec 2025 | 59.1% | 11.1% | 18.9% | 6.9% | 3.8% | 0.23% |
| Jan 2026 | 56.8% | 12.9% | 19.2% | 6.5% | 4.4% | 0.26% |
| Feb 2026 | 58.3% | 13.3% | 17.6% | 6.8% | 3.7% | 0.27% |
| Mar 2026 | 56% | 15.8% | 16.1% | 8.2% | 3.7% | 0.27% |
| Apr 2026 | 58.1% | 16.4% | 12.9% | 8.5% | 3.8% | 0.28% |
| May 2026 | 60.3% | 14.1% | 12.5% | 8.8% | 3.9% | 0.29% |
| Jun 2026 | 56.7% | 15.5% | 14.1% | 9.7% | 3.6% | 0.39% |
| Jul 2026 | 55.7% | 15.3% | 15.6% | 9.5% | 3.5% | 0.38% |
| Aug 2026 | 55.7% | 15.3% | 14.8% | 9.6% | 4.3% | 0.38% |
| Sep 2026 | 57.2% | 18.9% | 11.2% | 8% | 4.4% | 0.32% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 788K | 0% | +1.4 points | |
| 2, held 2nd | 18.9% | 261K | +20.9% | +3.7 points | |
| 3, held 3rd | 11.2% | 154K | -26.1% | -3.6 points | |
| 4, held 4th | 8% | 110K | -18.5% | -1.6 points | |
| 5, held 5th | 4.4% | 60.5K | 0% | +0.1 points | |
| 6, held 6th | 0.32% | 4.4K | -18.5% | -0.1 points |
1.
Peloton57.2%
Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1.4 points.
18.9%
Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3.7 points.
11.2%
Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.6 points.
8%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
5.
4.4%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.32%
Held 6th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between NordicTrack and its closest rivals
Every comparison with NordicTrack
15 comparisons
- Echelon vs NordicTrack
- Life Fitness vs NordicTrack
- NordicTrack vs Peloton
- NordicTrack vs Technogym
- NordicTrack vs Rogue Fitness
- NordicTrack vs Wahoo
- Bowflex vs NordicTrack
- Concept2 vs NordicTrack
- NordicTrack vs PowerBlock
- NordicTrack vs WaterRower
- Kettler vs NordicTrack
- NordicTrack vs Sunny Health and Fitness
- Hydrow vs NordicTrack
- Lifespan Fitness vs NordicTrack
- Horizon Roofing vs NordicTrack
How has branded search demand for NordicTrack changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NordicTrack worldwide fell from 199K to 154K.
- Across the 12 months ending September 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands worldwide peaked at 19.2% in January 2026 and was lowest at 11% in October 2025.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
4 changes
In September 2026, Technogym gained estimated Share of Search among home fitness equipment brands worldwide, from 15.3% to 18.9%.
In September 2026, Peloton gained estimated Share of Search among home fitness equipment brands worldwide, from 55.7% to 57.2%.
In September 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands worldwide, from 14.8% to 11.2%.
In September 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands worldwide, from 9.6% to 8%.
Where does NordicTrack compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stair Climber brands | 4th of 5 | 8.4% | Show ranking |
| Treadmill brands | 4th of 5 | 8.8% | Show ranking |
| Elliptical Machine brands | 3rd of 4 | 9.7% | Show ranking |
| Recumbent Bike brands | 3rd of 3 | 10.3% | Show ranking |
| Exercise bike brands | 4th of 5 | 10.6% | Show ranking |
| Spin Bike brands | 4th of 5 | 10.6% | Show ranking |
| Home fitness equipment brands | 3rd of 6 | 11.2% | Shown above |
| Rowing machine brands | 2nd of 6 | 14.8% | Show ranking |
| Stationary Bike brands | 2nd of 3 | 14.9% | Show ranking |
| Cross Trainer brands | 2nd of 4 | 18.8% | Show ranking |
| Adjustable Dumbbells brands | 1st of 3 | 56.7% | Show ranking |
How is NordicTrack measured?
Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
Do you work for NordicTrack? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is NordicTrack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.