Brandwave

How popular isPeloton in search?

In September 2026, there were an estimated 788K branded searches for Peloton worldwide which is down 32.9% over the last 12 months. Peloton holds 22.3% estimated Share of Search among fitness apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Strava63.5%
  2. Peloton22.3%
  3. MyFitnessPal10.4%
  4. Les Mills3.1%
  5. FitOn0.63%
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Where does Peloton compete?

Peloton is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fitness apps2nd of 522.3%Shown below
Workout apps2nd of 525.4%Show ranking
Stair climber brands1st of 542.7%Show ranking
Treadmill brands1st of 444.9%Show ranking
Elliptical machine brands1st of 449.8%Show ranking
Recumbent bike brands1st of 352.8%Show ranking
Exercise bike brands1st of 553.9%Show ranking
Spin bike brands1st of 554%Show ranking
Home fitness equipment brands1st of 657.2%Show ranking
Rowing machine brands1st of 675.4%Show ranking
Stationary bike brands1st of 376.3%Show ranking

Which fitness apps compete with Peloton?

Peloton against fitness apps worldwide, by month

Share of Search by month for Strava, Peloton, MyFitnessPal, Les Mills. The figures are in the table below the chart.

View monthly share of search table
MonthStravaPelotonMyFitnessPalLes MillsFitOn
Oct 202549.2%31.5%14.8%3.6%0.89%
Nov 202551.2%32.2%12.6%3.1%0.93%
Dec 202552.5%33%10.6%3.2%0.78%
Jan 202647%30.4%17.3%4.2%1%
Feb 202654.4%28.1%13.4%3.3%0.81%
Mar 202657.8%23.8%14.2%3.5%0.7%
Apr 202658.2%24%14.3%2.9%0.7%
May 202659.7%24.6%12%2.9%0.72%
Jun 202663%22.2%10.4%3.8%0.62%
Jul 202658.7%25.3%11.8%3.5%0.71%
Aug 202663.5%22.3%10.4%3.1%0.63%
Sep 202663.5%22.3%10.4%3.1%0.63%

  1. 1.Strava

    63.5%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Peloton

    22.3%

    Held 2nd. 788K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MyFitnessPal

    10.4%

    Held 3rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Les Mills

    3.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.FitOn

    0.63%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Peloton and its closest rivals

Every comparison with Peloton

How has branded search demand for Peloton changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Peloton worldwide fell from 1.2M to 788K.
  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among fitness apps worldwide decreased from 31.5% to 22.3%.
  • Across the 12 months ending September 2026, Peloton’s estimated Share of Search among fitness apps worldwide peaked at 33% in December 2025 and was lowest at 22.2% in June 2026.

How did search popularity change for fitness apps worldwide in September 2026?

  1. Estimated monthly branded searches for Strava worldwide rose 22.4% over 12 measured months, from 1.8M to 2.2M in September 2026.

  2. Estimated monthly branded searches for MyFitnessPal worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  3. Estimated monthly branded searches for FitOn worldwide fell 32.9% over 12 measured months, from 33.1K to 22.2K in September 2026.

  4. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

  5. Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How is Peloton measured?

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • peloton
  • peloton app
  • peloton bike
  • peloton treadmill

Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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