Concept2 vs Lifespan Fitness:Which is searched more?
In September 2026, Concept2 had more branded searches than Lifespan Fitness among home fitness equipment brands worldwide. Concept2 was estimated to have 60.5K branded searches compared to Lifespan Fitness’ 4.4K, and held a 4.4% Share of Search versus Lifespan Fitness’ 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Concept2 or Lifespan Fitness?
Compare the treadmill, rower and home gym brands people train. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Concept2, Lifespan Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Concept2 | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.9% | 14.4% | 11% | 6.1% | 3.3% | 0.24% |
| Nov 2025 | 57.3% | 13% | 16.6% | 8.2% | 4.5% | 0.33% |
| Dec 2025 | 59.1% | 11.1% | 18.9% | 6.9% | 3.8% | 0.23% |
| Jan 2026 | 56.8% | 12.9% | 19.2% | 6.5% | 4.4% | 0.26% |
| Feb 2026 | 58.3% | 13.3% | 17.6% | 6.8% | 3.7% | 0.27% |
| Mar 2026 | 56% | 15.8% | 16.1% | 8.2% | 3.7% | 0.27% |
| Apr 2026 | 58.1% | 16.4% | 12.9% | 8.5% | 3.8% | 0.28% |
| May 2026 | 60.3% | 14.1% | 12.5% | 8.8% | 3.9% | 0.29% |
| Jun 2026 | 56.7% | 15.5% | 14.1% | 9.7% | 3.6% | 0.39% |
| Jul 2026 | 55.7% | 15.3% | 15.6% | 9.5% | 3.5% | 0.38% |
| Aug 2026 | 55.7% | 15.3% | 14.8% | 9.6% | 4.3% | 0.38% |
| Sep 2026 | 57.2% | 18.9% | 11.2% | 8% | 4.4% | 0.32% |
How has the Concept2 and Lifespan Fitness comparison changed over the last 12 months?
3 findings
- Concept2 was ahead of Lifespan Fitness in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Concept2’s estimated Share of Search among home fitness equipment brands worldwide moved from 3.3% to 4.4%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Lifespan Fitness’ estimated Share of Search among home fitness equipment brands worldwide moved from 0.24% to 0.32%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
0 changes
Neither Concept2 nor Lifespan Fitness moved beyond provider rounding among home fitness equipment brands in September 2026.
Other head-to-heads among home fitness equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Concept2’s and Lifespan Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
1 branded search term
- concept2
Lifespan Fitness
1 branded search term
- lifespan fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.