Brandwave

How popular isRep Fitness?

In September 2026, people searched for Rep Fitness by name about 90,500 times worldwide, a 22.3% increase from the previous year. These searches made up 5.5% of all global home fitness equipment brand searches, placing Rep Fitness sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about home fitness equipment brands, Rep Fitness appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Rep Fitness is the sixth most searched of 9 competitors and the most recommended in AI answers.

  1. PelotonShare of searches 48.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. TechnogymShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NordicTrackShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rogue FitnessShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Rep FitnessShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rep Fitness was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rep Fitness is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. NordicTrack2nd
  3. Rogue Fitness3rd
  4. Bowflex4th
  5. Peloton5th
  6. Concept26th
  7. Titan Fitness7th
  8. Technogym–
  9. LifeSpan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Concept21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LifeSpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which home fitness equipment brands compete with Rep Fitness?

Rep Fitness against home fitness equipment brands worldwide, by month

Share of searches by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness, Concept2. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackRogue FitnessBowflexRep FitnessTitan FitnessConcept2LifeSpan
Oct 202557.3%12.7%9.7%5.4%4.4%3.6%3.6%3%0.25%
Nov 202548.7%11.1%14.1%7%4.7%5.7%4.7%3.8%0.3%
Dec 202551.4%9.6%16.4%6%4.9%4%4%3.3%0.23%
Jan 202649.8%11.3%16.8%5.7%4.6%3.8%3.8%3.8%0.28%
Feb 202650.8%11.6%15.4%5.9%4.9%4%4%3.2%0.28%
Mar 202648.5%13.7%13.9%7.1%4.7%3.9%4.7%3.2%0.26%
Apr 202650.4%14.2%11.2%7.4%4.9%4%4%3.3%0.44%
May 202651.2%12%10.6%7.5%5%5%5%3.4%0.35%
Jun 202648.8%13.4%12.2%8.4%4.6%4.6%4.6%3.1%0.36%
Jul 202647.7%13.1%13.3%8.2%5.5%4.5%4.5%3%0.35%
Aug 202647.2%12.9%12.5%8.1%5.4%5.4%4.4%3.6%0.35%
Sep 202648.2%16%9.4%6.7%5.5%5.5%4.5%3.7%0.29%

  1. 1.Peloton

    48.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Technogym

    16%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3 points.

  3. 3.NordicTrack

    9.4%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.1 points.

  4. 4.Rogue Fitness

    6.7%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  5. 5.Bowflex

    5.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Rep Fitness

    5.5%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Titan Fitness

    4.5%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Concept2

    3.7%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.LifeSpan

    0.29%

    Held 9th. 4.8K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Rep Fitness and its closest rivals

Every comparison with Rep Fitness

22 comparisons

How has branded search demand for Rep Fitness changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rep Fitness worldwide rose from 74K to 90.5K.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among home fitness equipment brands worldwide increased from 3.6% to 5.5%.
  • Across the 12 months ending September 2026, Rep Fitness’ share of searches among home fitness equipment brands worldwide peaked at 5.7% in November 2025 and was lowest at 3.6% in October 2025.

How did search popularity change for home fitness equipment brands worldwide in September 2026?

5 changes

  1. In September 2026, Technogym gained share of searches among home fitness equipment brands worldwide, from 12.9% to 16%.

  2. In September 2026, Peloton gained share of searches among home fitness equipment brands worldwide, from 47.2% to 48.2%.

  3. In September 2026, NordicTrack lost share of searches among home fitness equipment brands worldwide, from 12.5% to 9.4%.

  4. In September 2026, Rogue Fitness lost share of searches among home fitness equipment brands worldwide, from 8.1% to 6.7%.

  5. Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are Rep Fitness’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rep Fitness’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rep fitness

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How the Brand Demand Index is measured

Where does Rep Fitness compete?

Rep Fitness is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fitness equipment brands6th of 95.5%Shown above
Dumbbell rack brands4th of 69.8%Show ranking
Kettlebell brands3rd of 720.8%Show ranking
Home gym equipment brands3rd of 623.3%Show ranking
Squat rack brands2nd of 725.6%Show ranking
Dumbbell brands3rd of 527.2%Show ranking
Adjustable dumbbells brands3rd of 527.3%Show ranking
Adjustable kettlebell brands2nd of 528.1%Show ranking
Barbell brands2nd of 829.7%Show ranking
Power rack brands2nd of 530.4%Show ranking
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