Brandwave

How popular isBowflex?

In September 2026, people searched for Bowflex by name about 90,500 times worldwide, about the same as the previous year. These searches made up 5.5% of all global home fitness equipment brand searches, placing Bowflex fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about home fitness equipment brands, Bowflex appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Bowflex is the fifth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. PelotonShare of searches 48.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. TechnogymShare of searches 16%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. NordicTrackShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Rogue FitnessShare of searches 6.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. BowflexShare of searches 5.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bowflex is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rep Fitness1st
  2. NordicTrack2nd
  3. Rogue Fitness3rd
  4. Bowflex4th
  5. Peloton5th
  6. Concept26th
  7. Titan Fitness7th
  8. Technogym–
  9. LifeSpan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Concept21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LifeSpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which home fitness equipment brands compete with Bowflex?

Bowflex against home fitness equipment brands worldwide, by month

Share of searches by month for Peloton, Technogym, NordicTrack, Rogue Fitness, Bowflex, Rep Fitness, Titan Fitness, Concept2. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackRogue FitnessBowflexRep FitnessTitan FitnessConcept2LifeSpan
Oct 202557.3%12.7%9.7%5.4%4.4%3.6%3.6%3%0.25%
Nov 202548.7%11.1%14.1%7%4.7%5.7%4.7%3.8%0.3%
Dec 202551.4%9.6%16.4%6%4.9%4%4%3.3%0.23%
Jan 202649.8%11.3%16.8%5.7%4.6%3.8%3.8%3.8%0.28%
Feb 202650.8%11.6%15.4%5.9%4.9%4%4%3.2%0.28%
Mar 202648.5%13.7%13.9%7.1%4.7%3.9%4.7%3.2%0.26%
Apr 202650.4%14.2%11.2%7.4%4.9%4%4%3.3%0.44%
May 202651.2%12%10.6%7.5%5%5%5%3.4%0.35%
Jun 202648.8%13.4%12.2%8.4%4.6%4.6%4.6%3.1%0.36%
Jul 202647.7%13.1%13.3%8.2%5.5%4.5%4.5%3%0.35%
Aug 202647.2%12.9%12.5%8.1%5.4%5.4%4.4%3.6%0.35%
Sep 202648.2%16%9.4%6.7%5.5%5.5%4.5%3.7%0.29%

  1. 1.Peloton

    48.2%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Technogym

    16%

    Held 2nd. 261K estimated branded searches, +20.9% vs prior month. Share +3 points.

  3. 3.NordicTrack

    9.4%

    Held 3rd. 154K estimated branded searches, -26.1% vs prior month. Share -3.1 points.

  4. 4.Rogue Fitness

    6.7%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.4 points.

  5. 5.Bowflex

    5.5%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Rep Fitness

    5.5%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Titan Fitness

    4.5%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Concept2

    3.7%

    Held 8th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.LifeSpan

    0.29%

    Held 9th. 4.8K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare popularity between Bowflex and its closest rivals

Every comparison with Bowflex

25 comparisons

How has branded search demand for Bowflex changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bowflex worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Bowflex’s share of searches among home fitness equipment brands worldwide increased from 4.4% to 5.5%.

How did search popularity change for home fitness equipment brands worldwide in September 2026?

5 changes

  1. In September 2026, Technogym gained share of searches among home fitness equipment brands worldwide, from 12.9% to 16%.

  2. In September 2026, Peloton gained share of searches among home fitness equipment brands worldwide, from 47.2% to 48.2%.

  3. In September 2026, NordicTrack lost share of searches among home fitness equipment brands worldwide, from 12.5% to 9.4%.

  4. In September 2026, Rogue Fitness lost share of searches among home fitness equipment brands worldwide, from 8.1% to 6.7%.

  5. Estimated monthly branded searches for Rep Fitness worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.

How are Bowflex’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bowflex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bowflex

Do you work for Bowflex? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bowflex compete?

Bowflex is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stair climber brands6th of 84.5%Show ranking
Elliptical machine brands4th of 85.5%Show ranking
Home fitness equipment brands5th of 95.5%Shown above
Spin bike brands4th of 66.8%Show ranking
Stationary bike brands3rd of 58.5%Show ranking
Dumbbell rack brands3rd of 69.8%Show ranking
Cross trainer brands3rd of 510.8%Show ranking
Kettlebell brands2nd of 720.8%Show ranking
Home gym equipment brands2nd of 623.3%Show ranking
Dumbbell brands2nd of 527.2%Show ranking
Adjustable dumbbells brands2nd of 527.3%Show ranking
Adjustable kettlebell brands1st of 528.1%Show ranking
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