Bowflex vs NordicTrack:Which is more popular?
In September 2026, NordicTrack had more branded searches than Bowflex among home fitness equipment brands worldwide. NordicTrack had about 154,000 branded searches, while Bowflex had 90,500. NordicTrack made up 9.4% of all home fitness equipment brand searches we track, and Bowflex accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Bowflex and NordicTrack each appeared in four of the five answers. NordicTrack was mentioned before Bowflex in three out of four answers.
Who do people search for more?
NordicTrack, about 70% more searches than Bowflex
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
NordicTrack, named ahead of Bowflex in 3 of 4 answers
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bowflex and NordicTrack were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack was listed before Bowflex in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rep Fitness1st- NordicTrack2nd
Rogue Fitness3rd
Bowflex4th
Peloton5th
Concept26th
Titan Fitness7th
Technogym–
LifeSpan–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bowflex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rep Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Peloton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rogue Fitness3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titan Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Concept21 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LifeSpan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy?”
Asked ChatGPT
“What are the best home fitness equipment brands?”
Asked ChatGPT
“What's the best home fitness equipment brand for home workouts?”
Searched Google, AI Overview
“best home gym equipment”
Searched Google, AI Overview
“treadmill brand”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bowflex or NordicTrack more popular in search?
This chart shows how often people search Google for Bowflex and NordicTrack by name. Each line represents a brand's share of searches for all nine home fitness equipment brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NordicTrack, Bowflex. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Technogym | NordicTrack | Rogue Fitness | Bowflex | Rep Fitness | Titan Fitness | Concept2 | LifeSpan |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.3% | 12.7% | 9.7% | 5.4% | 4.4% | 3.6% | 3.6% | 3% | 0.25% |
| Nov 2025 | 48.7% | 11.1% | 14.1% | 7% | 4.7% | 5.7% | 4.7% | 3.8% | 0.3% |
| Dec 2025 | 51.4% | 9.6% | 16.4% | 6% | 4.9% | 4% | 4% | 3.3% | 0.23% |
| Jan 2026 | 49.8% | 11.3% | 16.8% | 5.7% | 4.6% | 3.8% | 3.8% | 3.8% | 0.28% |
| Feb 2026 | 50.8% | 11.6% | 15.4% | 5.9% | 4.9% | 4% | 4% | 3.2% | 0.28% |
| Mar 2026 | 48.5% | 13.7% | 13.9% | 7.1% | 4.7% | 3.9% | 4.7% | 3.2% | 0.26% |
| Apr 2026 | 50.4% | 14.2% | 11.2% | 7.4% | 4.9% | 4% | 4% | 3.3% | 0.44% |
| May 2026 | 51.2% | 12% | 10.6% | 7.5% | 5% | 5% | 5% | 3.4% | 0.35% |
| Jun 2026 | 48.8% | 13.4% | 12.2% | 8.4% | 4.6% | 4.6% | 4.6% | 3.1% | 0.36% |
| Jul 2026 | 47.7% | 13.1% | 13.3% | 8.2% | 5.5% | 4.5% | 4.5% | 3% | 0.35% |
| Aug 2026 | 47.2% | 12.9% | 12.5% | 8.1% | 5.4% | 5.4% | 4.4% | 3.6% | 0.35% |
| Sep 2026 | 48.2% | 16% | 9.4% | 6.7% | 5.5% | 5.5% | 4.5% | 3.7% | 0.29% |
How has the Bowflex and NordicTrack comparison changed over the last 12 months?
3 findings
- NordicTrack was ahead of Bowflex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bowflex’s share of searches among home fitness equipment brands worldwide moved from 4.4% to 5.5%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among home fitness equipment brands worldwide moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 199K to 154K.
How did search popularity change for home fitness equipment brands worldwide in September 2026?
1 change
In September 2026, NordicTrack lost share of searches among home fitness equipment brands worldwide, from 12.5% to 9.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Bowflex’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bowflex
1 branded search term
- bowflex
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack commercial 1750
- nordictrack treadmill
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