NordicTrack vs STEPR:Which is more popular?

Name: NordicTrack vs STEPR: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, NordicTrack had more branded searches than STEPR among stair climber brands worldwide. NordicTrack had about 154,000 branded searches, while STEPR had 9,900. NordicTrack made up 7.6% of all stair climber brand searches we track, and STEPR accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about stair climber brands, STEPR appeared in all five answers and NordicTrack in two. STEPR was mentioned before NordicTrack in every answer.

Among stair climber brands worldwide in September 2026

Follow NordicTrack vs STEPR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STEPR appeared in all five answers. NordicTrack was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. STEPR was listed before NordicTrack in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
STEPR	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Sunny Health and Fitness	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
StairMaster	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
NordicTrack	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Bowflex	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Peloton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Life Fitness	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Technogym	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

Asked ChatGPT
“Which stair climber brand should I buy?”
Asked ChatGPT
“What are the best stair climber brands?”
Asked ChatGPT
“What's the best stair climber brand for a home gym?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“stair climber for home”
1. 1STEPR

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is NordicTrack or STEPR more popular in search?

This chart shows how often people search Google for NordicTrack and STEPR by name. Each line represents a brand's share of searches for all eight stair climber brands we track, month by month, from English-language searches worldwide.

NordicTrack and STEPR among stair climber brands worldwide, by month

Month	Peloton	Life Fitness	Technogym	StairMaster	NordicTrack	Bowflex	STEPR	Sunny Health and Fitness
Oct 2025	45.2%	25.9%	10%	6.4%	7.7%	3.5%	1%	0.31%
Nov 2025	41.8%	24.5%	9.5%	6%	12.1%	4%	1.8%	0.36%
Dec 2025	42.2%	24.7%	7.9%	6%	13.5%	4%	1.2%	0.44%
Jan 2026	36.4%	30.8%	8.3%	7.6%	12.3%	3.4%	0.84%	0.46%
Feb 2026	38.8%	27.6%	8.8%	8.2%	11.7%	3.7%	0.74%	0.41%
Mar 2026	37.8%	27.6%	10.7%	8.2%	10.8%	3.7%	0.74%	0.41%
Apr 2026	38.8%	28.3%	11%	8.4%	8.6%	3.8%	0.62%	0.42%
May 2026	39.8%	29%	9.3%	8.7%	8.3%	3.9%	0.64%	0.43%
Jun 2026	36.9%	31.5%	10.1%	7.7%	9.2%	3.5%	0.57%	0.46%
Jul 2026	36.3%	31%	9.9%	7.6%	10.2%	4.2%	0.46%	0.46%
Aug 2026	38.6%	27%	10.6%	8.1%	10.2%	4.4%	0.59%	0.49%
Sep 2026	38.9%	27.1%	12.9%	8.1%	7.6%	4.5%	0.49%	0.4%

How has the NordicTrack and STEPR comparison changed over the last 12 months?

3 findings

NordicTrack was ahead of STEPR in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands worldwide moved from 7.7% to 7.6%, and its estimated monthly branded searches moved from 199K to 154K.
Across the 12 months ending September 2026, STEPR’s share of searches among stair climber brands worldwide moved from 1% to 0.49%, and its estimated monthly branded searches moved from 27.1K to 9.9K.

How did search popularity change for stair climber brands worldwide in September 2026?

2 changes

In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%.
Estimated monthly branded searches for STEPR worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using NordicTrack’s and STEPR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.