Brandwave

How popular isSTEPR?

In September 2026, people searched for STEPR by name about 9,900 times worldwide, a 63.5% decrease from the previous year. These searches made up 0.49% of all global stair climber brand searches, placing STEPR seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about stair climber brands, STEPR appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

STEPR is the seventh most searched of 8 competitors and the most recommended in AI answers.

  1. PelotonShare of searches 38.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Life FitnessShare of searches 27.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TechnogymShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StairMasterShare of searches 8.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. STEPRShare of searches 0.49%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+3 more

Follow STEPR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STEPR appeared in all five answers. STEPR is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. STEPR1st
  2. StairMaster2nd
  3. NordicTrack3rd
  4. Sunny Health and Fitness3rd
  5. Bowflex5th
  6. Peloton–
  7. Life Fitness–
  8. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • STEPR5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunny Health and Fitness4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • StairMaster3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NordicTrack2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bowflex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Life Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which stair climber brands compete with STEPR?

STEPR against stair climber brands worldwide, by month

Share of searches by month for Peloton, Life Fitness, Technogym, StairMaster, NordicTrack, Bowflex, STEPR. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonLife FitnessTechnogymStairMasterNordicTrackBowflexSTEPRSunny Health and Fitness
Oct 202545.2%25.9%10%6.4%7.7%3.5%1%0.31%
Nov 202541.8%24.5%9.5%6%12.1%4%1.8%0.36%
Dec 202542.2%24.7%7.9%6%13.5%4%1.2%0.44%
Jan 202636.4%30.8%8.3%7.6%12.3%3.4%0.84%0.46%
Feb 202638.8%27.6%8.8%8.2%11.7%3.7%0.74%0.41%
Mar 202637.8%27.6%10.7%8.2%10.8%3.7%0.74%0.41%
Apr 202638.8%28.3%11%8.4%8.6%3.8%0.62%0.42%
May 202639.8%29%9.3%8.7%8.3%3.9%0.64%0.43%
Jun 202636.9%31.5%10.1%7.7%9.2%3.5%0.57%0.46%
Jul 202636.3%31%9.9%7.6%10.2%4.2%0.46%0.46%
Aug 202638.6%27%10.6%8.1%10.2%4.4%0.59%0.49%
Sep 202638.9%27.1%12.9%8.1%7.6%4.5%0.49%0.4%

  1. 1.Peloton

    38.9%

    Held 1st. 788K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Life Fitness

    27.1%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Technogym

    12.9%

    Held 3rd. 261K estimated branded searches, +20.9% vs prior month. Share +2.3 points.

  4. 4.StairMaster

    8.1%

    Moved from 5th to 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.NordicTrack

    7.6%

    Moved from 4th to 5th. 154K estimated branded searches, -26.1% vs prior month. Share -2.6 points.

  6. 6.Bowflex

    4.5%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.STEPR

    0.49%

    Held 7th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Sunny Health and Fitness

    0.4%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between STEPR and its closest rivals

Every comparison with STEPR

7 comparisons

How has branded search demand for STEPR changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for STEPR worldwide fell from 27.1K to 9.9K.
  • Across the 12 months ending September 2026, STEPR’s share of searches among stair climber brands worldwide decreased from 1% to 0.49%.
  • Across the 12 months ending September 2026, STEPR’s share of searches among stair climber brands worldwide peaked at 1.8% in November 2025 and was lowest at 0.46% in July 2026.

How did search popularity change for stair climber brands worldwide in September 2026?

6 changes

  1. In September 2026, Technogym gained share of searches among stair climber brands worldwide, from 10.6% to 12.9%.

  2. In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%.

  3. Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026.

  4. In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.

  5. Estimated monthly branded searches for STEPR worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026.

How are STEPR’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using STEPR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stepr

Do you work for STEPR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is STEPR your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free