Brandwave

NordicTrack vs YOSUDA:Which is more popular?

In September 2026, NordicTrack had more branded searches than YOSUDA among exercise bike brands worldwide. NordicTrack had about 154,000 branded searches, while YOSUDA had 1,900. NordicTrack made up 12.3% of all exercise bike brand searches we track, and YOSUDA accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about exercise bike brands, NordicTrack appeared in four of the five answers and YOSUDA in three. NordicTrack was mentioned before YOSUDA in every answer.

Among exercise bike brands worldwide in September 2026

Who do people search for more?

NordicTrack, about 81 searches for every 1 for YOSUDA

NordicTrack 154K searchesYOSUDA 1.9K searches

Who does AI mention more?

NordicTrack, mentioned in 4 of 5 answers, YOSUDA in 3

NordicTrack in 4 of 5YOSUDA in 3 of 5

Who does AI recommend more?

NordicTrack, named ahead of YOSUDA in every answer

NordicTrack first in 4YOSUDA never first

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Top exercise bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. YOSUDA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack was listed before YOSUDA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peloton1st
  2. Schwinn2nd
  3. NordicTrack3rd
  4. Sole Fitness4th
  5. YOSUDA5th
  6. Technogym–
  7. Echelon–
  8. Wahoo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peloton5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwinn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YOSUDA3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sole Fitness2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Echelon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wahoo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about exercise bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NordicTrack or YOSUDA more popular in search?

This chart shows how often people search Google for NordicTrack and YOSUDA by name. Each line represents a brand's share of searches for all eight exercise bike brands we track, month by month, from English-language searches worldwide.

NordicTrack and YOSUDA among exercise bike brands worldwide, by month

Share of searches by month for NordicTrack, YOSUDA. The figures are in the table below the chart.

View monthly share of searches table
MonthPelotonTechnogymNordicTrackSole FitnessEchelonSchwinnWahooYOSUDA
Oct 202569.4%15.4%11.8%1.3%1.1%0.53%0.48%0.09%
Nov 202563.3%14.4%18.3%1.8%1.1%0.61%0.45%0.1%
Dec 202563.6%11.9%20.3%1.8%1.1%0.71%0.36%0.16%
Jan 202661%13.8%20.5%2%1.3%0.85%0.34%0.15%
Feb 202662.6%14.3%19%1.8%1.1%0.73%0.44%0.13%
Mar 202661%17.2%17.5%1.5%1.2%0.94%0.65%0.13%
Apr 202663.8%18%14.1%1.3%0.99%0.76%0.84%0.13%
May 202666.2%15.5%13.8%1.6%1%0.88%0.87%0.14%
Jun 202662.8%17.2%15.7%1.5%1.1%0.84%0.79%0.15%
Jul 202661.4%16.8%17.2%1.7%0.94%1%0.77%0.15%
Aug 202661.9%17%16.4%1.8%1.1%0.86%0.78%0.15%
Sep 202662.8%20.8%12.3%1.5%1.1%0.76%0.65%0.15%

How has the NordicTrack and YOSUDA comparison changed over the last 12 months?

3 findings
  • NordicTrack was ahead of YOSUDA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among exercise bike brands worldwide moved from 11.8% to 12.3%, and its estimated monthly branded searches moved from 199K to 154K.
  • Across the 12 months ending September 2026, YOSUDA’s share of searches among exercise bike brands worldwide moved from 0.09% to 0.15%, and its estimated monthly branded searches moved from 1.6K to 1.9K.

How did search popularity change for exercise bike brands worldwide in September 2026?

2 changes

  1. In September 2026, NordicTrack lost share of searches among exercise bike brands worldwide, from 16.4% to 12.3%.

  2. Estimated monthly branded searches for YOSUDA worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using NordicTrack’s and YOSUDA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NordicTrack

4 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack commercial 1750
  • nordictrack treadmill

YOSUDA

1 branded search term

  • yosuda

How the Brand Demand Index is measured

Other head-to-heads among exercise bike brands

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