NordicTrack vs StairMaster:Which is searched more?

Name: NordicTrack vs StairMaster: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, StairMaster had more branded searches than NordicTrack among stair climber brands worldwide. StairMaster had about 165,000 branded searches, while NordicTrack had 154,000. StairMaster made up 8.1% of all stair climber brand searches we track, and NordicTrack accounted for 7.6%. These are worldwide searches for English-language branded terms.

Share of searches among stair climber brands worldwide in September 2026Is NordicTrack or StairMaster more popular in search?

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Is NordicTrack or StairMaster more popular in search?

Compare the stair climber brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NordicTrack and StairMaster among stair climber brands worldwide, by month

Month	Peloton	Life Fitness	Technogym	StairMaster	NordicTrack	Bowflex	STEPR	Sunny Health and Fitness
Oct 2025	45.2%	25.9%	10%	6.4%	7.7%	3.5%	1%	0.31%
Nov 2025	41.8%	24.5%	9.5%	6%	12.1%	4%	1.8%	0.36%
Dec 2025	42.2%	24.7%	7.9%	6%	13.5%	4%	1.2%	0.44%
Jan 2026	36.4%	30.8%	8.3%	7.6%	12.3%	3.4%	0.84%	0.46%
Feb 2026	38.8%	27.6%	8.8%	8.2%	11.7%	3.7%	0.74%	0.41%
Mar 2026	37.8%	27.6%	10.7%	8.2%	10.8%	3.7%	0.74%	0.41%
Apr 2026	38.8%	28.3%	11%	8.4%	8.6%	3.8%	0.62%	0.42%
May 2026	39.8%	29%	9.3%	8.7%	8.3%	3.9%	0.64%	0.43%
Jun 2026	36.9%	31.5%	10.1%	7.7%	9.2%	3.5%	0.57%	0.46%
Jul 2026	36.3%	31%	9.9%	7.6%	10.2%	4.2%	0.46%	0.46%
Aug 2026	38.6%	27%	10.6%	8.1%	10.2%	4.4%	0.59%	0.49%
Sep 2026	38.9%	27.1%	12.9%	8.1%	7.6%	4.5%	0.49%	0.4%

How has the NordicTrack and StairMaster comparison changed over the last 12 months?

3 findings

The lead changed hands 3 times in the 12 months ending September 2026: StairMaster took it in May 2026, NordicTrack took it in June 2026, StairMaster took it in September 2026.
Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands worldwide moved from 7.7% to 7.6%, and its estimated monthly branded searches moved from 199K to 154K.
Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide moved from 6.4% to 8.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for stair climber brands worldwide in September 2026?

2 changes

In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%.
In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using NordicTrack’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.