StairMaster vs Technogym:Which is searched more?
In September 2026, Technogym had more branded searches than StairMaster among stair climber brands worldwide. Technogym had about 261,000 branded searches, while StairMaster had 165,000. Technogym made up 12.9% of all stair climber brand searches we track, and StairMaster accounted for 8.1%. These are worldwide searches for English-language branded terms.
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Is StairMaster or Technogym more popular in search?
Compare the stair climber brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Technogym, StairMaster. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peloton | Life Fitness | Technogym | StairMaster | NordicTrack | Bowflex | STEPR | Sunny Health and Fitness |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 25.9% | 10% | 6.4% | 7.7% | 3.5% | 1% | 0.31% |
| Nov 2025 | 41.8% | 24.5% | 9.5% | 6% | 12.1% | 4% | 1.8% | 0.36% |
| Dec 2025 | 42.2% | 24.7% | 7.9% | 6% | 13.5% | 4% | 1.2% | 0.44% |
| Jan 2026 | 36.4% | 30.8% | 8.3% | 7.6% | 12.3% | 3.4% | 0.84% | 0.46% |
| Feb 2026 | 38.8% | 27.6% | 8.8% | 8.2% | 11.7% | 3.7% | 0.74% | 0.41% |
| Mar 2026 | 37.8% | 27.6% | 10.7% | 8.2% | 10.8% | 3.7% | 0.74% | 0.41% |
| Apr 2026 | 38.8% | 28.3% | 11% | 8.4% | 8.6% | 3.8% | 0.62% | 0.42% |
| May 2026 | 39.8% | 29% | 9.3% | 8.7% | 8.3% | 3.9% | 0.64% | 0.43% |
| Jun 2026 | 36.9% | 31.5% | 10.1% | 7.7% | 9.2% | 3.5% | 0.57% | 0.46% |
| Jul 2026 | 36.3% | 31% | 9.9% | 7.6% | 10.2% | 4.2% | 0.46% | 0.46% |
| Aug 2026 | 38.6% | 27% | 10.6% | 8.1% | 10.2% | 4.4% | 0.59% | 0.49% |
| Sep 2026 | 38.9% | 27.1% | 12.9% | 8.1% | 7.6% | 4.5% | 0.49% | 0.4% |
How has the StairMaster and Technogym comparison changed over the last 12 months?
3 findings
- Technogym was ahead of StairMaster in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide moved from 6.4% to 8.1%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands worldwide moved from 10% to 12.9%, and its estimated monthly branded searches held steady at 261K.
How did search popularity change for stair climber brands worldwide in September 2026?
2 changes
In September 2026, Technogym gained share of searches among stair climber brands worldwide, from 10.6% to 12.9%.
In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using StairMaster’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
StairMaster
1 branded search term
- stairmaster
Technogym
2 branded search terms
- technogym
- technogym treadmill
Other head-to-heads among stair climber brands
Peloton vs Life Fitness: compare search popularity- Peloton vs Technogym: compare search popularity
- Peloton vs StairMaster: compare search popularity
Peloton vs NordicTrack: compare search popularity- Life Fitness vs Technogym: compare search popularity
- Life Fitness vs StairMaster: compare search popularity
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